Dentsu Inc. and Dentsu Digital Inc. launch "Wonderful Prototyping," a prototyping service supporting client companies in creating new businesses and services.

The text of the Dentsu Inc. news release distributed on October 13 is as follows.

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October 13, 2017

Dentsu Inc. and Dentsu Digital Inc. Launch "Wonderful Prototyping" Service to Support Client Companies in Creating New Businesses and Services

―Developing Digital Prototypes with Creative × AI―

Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Toshihiro Yamamoto) and Dentsu Digital Inc. (Headquarters: Minato-ku, Tokyo; CEO: Norihiro Kureya) have launched "Wonderful Prototyping" (*), a service that supports client companies in creating new businesses and services through the development of digital prototypes. This service combines creative thinking honed in advertising with cutting-edge technologies like AI to create original digital services for client companies.

Rapid technological advancements like AI and IoT (Internet of Things), coupled with diversifying lifestyles, make future predictions increasingly difficult. Taking ample time to develop new businesses and services is becoming less aligned with the demands of the times and society. Prototyping emerges as an effective solution. It enables the swift and low-cost development of prototypes leading to new businesses and services, reducing development failure risks by testing them in the market.

Dentsu Inc. and Dentsu Digital Inc., with the cooperation of Ul Systems Inc. (which operates strategic IT consulting), have formed an integrated team based on the "Design × Technology × Data" concept. This team has established a system capable of undertaking customized prototyping development as a comprehensive service. Its key strengths lie in combining creative thinking with cutting-edge technologies like AI, built upon skills honed in advertising to interpret human behavior and underlying emotions. This approach delivers services featuring: ① proprietary data capturing human actions and emotions, ② customizable proprietary technology adaptable to client services, and ③ bold creativity.

*"Wonderful Prototyping" is a trademark pending registration.

　

＜Wonderful Prototyping Service Concept＞
An integrated team comprising planners, creators, technologists, data scientists, and producers provides a one-stop service covering idea development, outreach and collaboration with technology ventures, prototype development, business viability verification, and market launch.

＜Brand Logo＞

＜URL＞
http://www.wonderfulprototyping.com/

＜Digital Prototype Development Concept＞
We enhance client companies' existing strengths with ideas and technology, aiming to create new businesses while simultaneously solving social challenges (such as declining birthrates and aging populations, childcare, nursing care, disaster prevention, regional revitalization, education issues, and the environment).

・New Market Prototyping: (Example Company) An education company operating cram schools for junior high and high school entrance exams
By applying the cram school's teaching expertise, we developed a prototype using AI-based educational methods that enable junior athletes to study efficiently with peers during practice breaks. This contributes to training Japan's elite athletes to compete globally.

・New Service Prototyping: (Example Company) Luxury Fashion Company
Conceptualized a membership app enabling broader recommendation services based on behavioral history, in addition to traditional purchase history. Prototyped using location technologies like GPS and beacons, aiming to become a flagship inbound service representing Japan as a tourism-oriented nation.

・Prototyping a new customer journey: (Example company) Direct-to-consumer cosmetics company
We conceived a smartphone app to replace phone-based customer acquisition by converting call center dialogue expertise into AI chat functionality, prototyping it using AI technology. This will contribute to addressing the decline in the young workforce in the service industry and improving working conditions in the future.

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