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The 60th Newspaper Advertising Day Commemorative Ceremony Held Newspaper Advertising Grand Prize and Other Awards Presented
The Japan Newspaper Publishers & Editors Association held the 60th Newspaper Advertising Day commemorative ceremony at The Prince Park Tower Tokyo in Minato Ward on October 20. Approximately 600 people attended, including representatives from newspapers, advertising clients, and advertising agencies. The event featured the award ceremony for the 37th Newspaper Advertising Awards and the 2017 Newspaper Advertising Creative Contest.
In his opening address, Chairman Kojiro Shiraishi stated: "The Tokyo Metropolitan Bureau of Transportation's work, which won the Newspaper Advertising Grand Prize, solicited readers' memories of the Tokyo tram—once a vital part of daily life running through the city streets—and presented them in a newspaper serial format. This method, designed to encourage careful reading, shared memories with readers and was highly praised. Newspaper advertising is art that moves readers. We aim to leverage the functions and comprehensive capabilities of newspapers to meet advertisers' needs."
Following this, congratulatory remarks were delivered by the guests.
Akira Ohira, Chairman of the All Japan Advertising Federation (AJAF), referred to the Grand Prize-winning work: "I commuted by streetcar from kindergarten through high school graduation, so it holds many memories for me. Creating various stories with our own hands was a new discovery." He added, "I am confident that through the efforts of the Newspaper Association, newspapers and newspaper advertising will gain greater trust and continue to grow. I pray for the development of creativity in newspaper advertising."
Masatoshi Ito, Chairman of the Japan Advertisers Association (JAA), stated, "When I participated in this year's Ehime National Sports Festival, the newspaper pages I saw overflowed with the joy and confidence of the prefecture's residents. The power of the printed text and photographs was intense. I feel the high reliability of newspaper information, built up over time, is being re-evaluated. We advertisers will also strive to research possibilities and further leverage the appeal of newspaper advertising."
Finally, Junji Narita, Chairman of the Japan Advertising Agents Association (JAAA), remarked, "Hearing the discussions at the newspaper convention held in Hiroshima reaffirmed the social role of newspapers and the importance of reporting the truth. We wish to cooperate in enhancing the appeal of newspapers through advertising ideas that leverage their strengths."
At the Newspaper Advertising Awards ceremony, the Grand Prize, Advertising Award, and Excellence Award in the Advertiser category, announced on September 7, were presented, along with the Advertising Award and Encouragement Award in the Newspaper Publisher Planning category.
Yamate Hitoshi, Director of the Tokyo Metropolitan Bureau of Transportation, who received the Grand Prize, stated in his acceptance speech, "This award is thanks to those who shared their stories and everyone who loves the Tokyo Tram. Each memory the tram helped create is a precious asset for Tokyo citizens. We will strive to provide safe, secure, and comfortable metropolitan transportation services as we head toward 2020."
Following this, an award ceremony was held for the five winning entries in the Newspaper Advertising Creative Contest, themed "The Problem of Abandoned Dogs and Cats." From a total of 1,127 entries, the Grand Prize was awarded to Ms. Yoshiko Hirasawa (Tokyo Ad Designers) for her work "Kawaii?" (Cute?). The winning entries for the Newspaper Advertising Award and the Newspaper Advertising Creative Contest can be viewed in the Newspaper Association's Newspaper Advertising Data Archive.
Related article: Tokyo Metropolitan Bureau of Transportation's "Memories Clatter: Tokyo Electric Diary" Wins Newspaper Advertising Grand Prize[2017.09.08]
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