"No Excuses for Green Juice" ~ A Copywriter's Journey at AICO

This time, the chosen theme was "green juice." The reason for selecting green juice as the theme was that, while it's recognized by society, its worldview hasn't been firmly established yet. It's a relatively easy theme to write about, suitable for both humorous and serious copy. You could say it's a kind of consideration for new copywriters.

I input "green juice" as the theme into AICO and specify the angle. This involves selecting tags from a preset list—like "Please use positive phrasing," "I'd like to see pun-based copy," or "Try keeping it short"—and instructing AICO accordingly. This part feels remarkably similar to interacting with a real copywriter.

First, I asked for "short copy." After about 5 seconds of thinking, AICO delivered the copy (for some reason, from its rear end).

"I parked my green juice and didn't want to go out"??????
"Crack crack is green juice"????

It still churns out these wildly off-the-wall copies, but

"Push green juice to the front lines"
"Green juice, snap!"
"Green juice with you"
"Green juice man"
"Don't call green juice your friend"

You know, copy like this—kind of intriguing but not something I'd write myself—has clearly increased compared to before. Isn't this progress, AICO?

Maybe it's because I asked for short copy? This time, I'll give AICO instructions using two angles: "big" and "negative." The bar should be a bit higher now.

"Only dangerous green juice, quantity is set"???
"Green juice women's revolution, now"???

Here too, AICO was wildly free-spirited.

"I don't dislike people who drink green juice at bars."

Huh,

"Could I live without green juice? No way."

I see,

"Don't make excuses for green juice."

Hmm, hmm.

Compared to the short copy from earlier, it feels like there are more interesting things now.

To put it in terms of feel, it's like going from maybe one usable copy out of fifty half a year ago, to maybe one out of ten now. I think that's progress. To all the real copywriters who taught her copywriting, thank you for your hard work.

AICO is a promising new copywriter?!

As for how to work with AICO, I think it's good to use it as a catalyst when copywriting hits a wall, or to help keep your thinking flexible. Also, it might be fun to try having the team brainstorm and write together in a lively, brainstorming style. Salespeople might find it interesting to try using it.

Since AICO is AI, it evolves the more it learns. You could say it's like a promising new copywriter. If its 5,000 learned copies grow to 10,000 or even 100,000, it could become a really interesting presence.

But AICO, that "Another green juice for your affair" copy probably won't get approved.