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Dentsu Inc. and CrossTech Management jointly promote IoT product development support services
The text of the Dentsu Inc. news release distributed on March 9 is as follows.
March 9, 2018
Dentsu Inc. and Cross Tech Management to Jointly Promote IoT Product Development Support Business
― Aiming for New Technology Development from the Newly Established "CrossTech Factory" (tentative name) ―
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Toshihiro Yamamoto) will jointly promote an IoT product development support initiative with CrossTech Management Inc. (Headquarters: Kyoto City, Kyoto Prefecture; President: Makoto Kitamura), which supports the cultivation of IoT creators and startup businesses.
The two companies will support the development of new technologies and services at the "CrossTech Factory" (tentative name), a newly established facility within Kyoto University of Art and Design equipped with manufacturing tools enabling the development of IoT products and more. They will also aim for product-out by facilitating matching with companies advancing new business development.
The factory will open its doors not only to students of the university's Cross Tech Design Course (※1) but also to nearby students, working professionals, and startups. By promoting its use, it will evolve into a hub for developing new technologies and services.
A key feature of this initiative is the involvement of experts from both companies. This approach introduces the perspective of "empathy"—something society demands—into IoT-related manufacturing, which often ends with just "making the product." It aims to foster innovation through the convergence of "Technology × Design × Empathy."
Supporting development will be top creators and business development specialists from Dentsu Inc., alongside CrossTech Management experts including Kundo Koyama (screenwriter for the Academy Award-winning film "Departures" and producer of "Kumamon"), communication creator Seiji Karube, and IoT evangelist Osamu Ogasawara. Together, they will foster the creation of new works, technologies, services, and intellectual property, facilitating connections with companies.
After product launch, the initiative will provide one-stop support for corporate marketing activities, deepening the development of products and services that resonate with society.
<CrossTech Management Overview>
Company Name: CrossTech Management Co., Ltd. ( http://xtech-m.co.jp/ )
Location: 2-116 Kitashirakawa Uriyama, Sakyo-ku, Kyoto City, Kyoto Prefecture (within Kyoto University of the Arts)
Established: October 27, 2016
Representative: Makoto Kitamura, Representative Director
Capital: 25.77 million yen
Major Shareholders: Uryuyama Gakuen Educational Corporation (※2), Orange & Partners Co., Ltd. (※3), ABBALab Co., Ltd. (※4), Dentsu Inc.
Business Activities: Training and support for IoT creators, startup model projects
※1 Cross Tech Design Course
( https://www.kyoto-art.ac.jp/art/course/x-techdesign/lp/ )
Newly established by Kyoto University of Art and Design in April this year. Utilizing the Cross Tech Factory (tentative name), it aims to cultivate talent capable of driving innovation by integrating design value across diverse fields and domains through cross-disciplinary technology.
※2 Uryuyama Gakuen Educational Institution
( https://www.kyoto-art.ac.jp/info/about/relevance/uryuyama/ )
An educational institution comprising Kyoto University of Art and Design, Kyoto College of Art and Design, and Kyoto Bunka Japanese Language School. Celebrating its 40th anniversary in 2017, the corporation has over 10,000 students.
※3 Orange & Partners Co., Ltd.
( http://www.orange-p.co.jp/ )
Kaoru Koyama, who also serves as Vice President of Kyoto University of Art and Design, is the President and Representative Director, while Seiji Karube is the Vice President and Representative Director. This company provides "new value" to society that energizes and brings happiness to people and communities through innovative planning that transcends conventional frameworks.
※4 ABBALab Co., Ltd.
( http://abbalab.com/about.html )
Mr. Osamu Ogasawara, who has served as an Evangelist for DMM.make, a Fellow at Sakura Internet and Mercari, and a member of the Ministry of Economy, Trade and Industry's New Manufacturing Research Committee, serves as Representative Director. The company engages in startup support activities such as seed investment and shared space operation.
End
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2018/0309-009482.html
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