Recruitment for "Digital Creative Talent" is now open! Let's pioneer new creative experiences unlike anything anyone has ever experienced before.

Dentsu Inc.'s 2019 graduate recruitment began on March 1st. This year marks the launch of our new "Digital Creative Talent" recruitment initiative. Masashi Kodama from the Recruitment & Development Department of the Human Resources Bureau, who oversees graduate recruitment, introduces this new challenge.

Additionally, in February, the 'Dentsu Internship 2018: School of Technology and Ideas' opened its doors. This program, which teaches digital planning, digital art direction, and creative technology, welcomed 16 participants ranging from undergraduates to graduate students. Shun Iwabe from the Recruitment and Development Department, who planned and managed the internship, shares its appeal.

What defines the "Digital Creative Talent" needed for the future?

Starting with the 2019 graduate recruitment cycle, we are newly recruiting "Digital Creative Talent." Amidst changes in various media and technological evolution, we need talent who can create "new experiences" by combining digital and technology with innovative ideas, unconstrained by traditional advertising formats.

As we launch this new recruitment initiative, Yasuharu Sasaki, Head of the Digital Creative Center, shares his thoughts:

"AR, IoT, robotics, AI, blockchain... The digital era has reached a stage of maturity, bringing diverse technologies into our daily lives. These technologies will undoubtedly transform how people communicate and live. In this era, Digital Creative Talent are those who, unconstrained by traditional advertising frameworks, combine technology and ideas to stir people's hearts, move them, and drive behavioral change.

Expression, video, design, experience, service, product, entertainment... What they create encompasses everything people in the digital age hold in their hands. Those who are tech-savvy, actively apply the latest theories and methods, and can envision new ways to use them. Those who are curious and ambitious, eager to creatively utilize any new tool, even if they aren't technically proficient. Both possess the qualities of digital creative talent. Whether you're a STEM major passionate about coding or hardware creation, an arts major fascinated by digital expression and experience design, or a liberal arts major confident in your ability to spark buzz online with ideas—we encourage you to apply.
 
Let's pioneer new creative frontiers together, experiences no one has ever encountered before."

For details, please check our new graduate recruitment website. The pre-entry deadline is Thursday, March 29 at noon, and the entry deadline is Friday, March 30 at noon. If you're interested, be sure to check it out!

"Dentsu Inc. Internship 2018: School of Technology and Ideas" Opens

Over six days in February, the "Dentsu Inc. Internship 2018: School of Technology and Ideas" was held primarily at the Dentsu Inc. headquarters building in Shiodome, Tokyo, with 16 participants ranging from undergraduates to graduate students.

The internship logo "./" embodies the meaning "execute" in programming languages.

Now in its second year, the "School of Technology and Ideas" offers participants the chance to experience planning work through lectures, exercises, and a retreat led by Dentsu Inc. employees active in various fields beyond advertising, such as entertainment, business design, and product development. It teaches not just thinking and coming up with ideas, but actually shaping those ideas into reality.

The first day's theme was "Copy." Through exercise-based lectures, participants learned to verbalize the key perspectives needed to solve problems and narrow down their creative direction. Day two focused on "Art," featuring hands-on work where they experienced the challenge of communicating concepts solely through design, without words.

Days 3 and 4 featured a two-day, one-night retreat at the Kamakura Training Center. Focusing on "Technology," participants gained numerous insights that could only be discovered by actually building their ideas.

On the fifth day, a "Special Lecture" was held by instructors from last year's " Dentsu Inc. Internship 2017: School of Ideas." On the final day, participants utilized their accumulated learning to deliver group presentations.

Beyond classroom lectures, participants gained knowledge and experience applicable to their future through hands-on, practical exercises. Bringing together participants specializing in different fields—such as shaping ideas through words, design, art, or technology—created a space for unprecedented discoveries and inspiration.

An Internship Called "School"

The idea generation methods taught in this internship are not about "unimaginative, outlandish ideas" or "genius-level intuition" – those right-brain approaches. It refers to a method that uses diligent effort, accumulated experience, a scientific perspective, and logical thinking to solve problems by drawing not only on existing "knowledge" in the world, but also on "wisdom" that does not yet exist. Furthermore, the program is designed to take ideas beyond mere theoretical concepts and actually prototype them.

We believe this learning is applicable across all companies and industries, which is why we named this internship "School." We sincerely hope that our graduates will apply what they gained here in diverse fields and thrive.