Dentsu Inc. Strengthens Creative and Digital Content Services in Italy

The text of the Dentsu Inc. news release distributed on June 19 is as follows.

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June 19, 2018

Agreement Reached to Acquire 100% of Shares in Independent Major Creative Agency "Big Now"

Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Toshihiro Yamamoto; Capital: ¥74,609.81 million) has reached an agreement with the shareholders of The Big Now S.r.L (Headquarters: Milan, Italy; CEO: Emanuele Nenna; hereinafter "The Big Now"), a leading independent creative agency, to acquire 100% of its shares through its overseas headquarters, Dentsu Aegis Network (※). CEO: Emanuele Nenna, hereinafter "The Big Now") through its overseas headquarters, Dentsu Aegis Network.

Founded in 2007, The Big Now has consistently delivered outstanding results in the creative domain across major advertising media, including digital, by accurately capturing shifts in the market environment. Currently employing approximately 100 staff, it provides highly specialized services across three business areas: "Digital Strategy & Planning," "Integrated Communications," and "Premium Brands." By deploying optimal media and expressions tailored to diverse challenges from a media-neutral perspective, it has established itself as an innovative creative agency in Italy.

This acquisition will strengthen our group's creative and digital content services in Italy and accelerate our growth strategy in that country.

The impact of this transaction on the consolidated results for the fiscal year ending December 2018 will be minimal.

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*Dentsu Inc. Aegis Network (Headquarters: London, UK), which oversees Dentsu Inc. Aegis Network's overseas operations, conducts business globally centered on 10 global network brands. The 10 brands are Carat, Dentsu (Dentsu Brand Agencies), dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum.

 

【Overview of The Big Now S.r.L】
Company Name: The Big Now S.r.L
Headquarters: Milan, Italy (with an operational base in Rome)
Established: January 2007
Shareholder Structure: 100% owned by Dentsu Inc. Aegis Network following share acquisition
Revenue: €7.49 million (approx. ¥960 million) (Fiscal Year Ending December 2017)
Representative: Emanuele Nenna (CEO)
Number of Employees: 98
Business Description: Provides comprehensive services in the advertising creative field

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Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2018/0619-009557.html