[Call for Participants] "JAA Advertising Awards Seminar: Secrets to Creating Ads that Resonate with Consumers" Held on July 13!
The Japan Advertisers Association (JAA) will hold the "JAA Advertising Awards Seminar: Secrets to Creating Advertising that Resonates with Consumers" on July 13 at Ochanomizu Sora City in Chiyoda Ward, Tokyo. Apply here.
At this seminar, representatives from the advertisers and production staff of Suntory Holdings, Otsuka Pharmaceutical, and NTT DOCOMO—who won the Grand Prix in their respective categories at the 56th "JAA Advertising Awards: Consumer-Selected Advertising Contest" announced in December 20 17—will take the stage. They will share with participants "How to Create Advertising Highly Valued by Consumers."
They will reveal behind-the-scenes stories only possible now—including the challenges faced in completing the works and how they approached the production process as partners. Yasuhiro Haga, who served as the chair of the award's judging committee, will moderate. Expect insights into the selection process as well.
■Speakers
◆Digital Advertising Category
Suntory BOSS: Working is a good thing. THE LAST TRAIN
Advertiser: Suntory Beverage & Food Limited
Kenji Miyoshi, General Manager, Communication Design Department, Japan Business Division
Advertising Agency: Dentsu Inc.
Third Creative Planning Bureau, Copywriter: Koji Kankaki
◆TV Advertising Category
Calorie Mate: The Back of a Dream
Advertiser: Otsuka Pharmaceutical
Nutraceuticals Division, Advertising Department Manager: Mr. Takanobu Ueno
Advertising Agency: catch
Creative Director: Akihiro Fukube
Advertising Agency: ENOAD
Art Director: Takuro Enomoto
◆Outdoor & Transportation Advertising Category
docomo Wi-Fi for visitors Jspeak Smartphone-Exclusive Toilet Paper
Advertiser: NTT DOCOMO
Promotion Department Manager: Mr. Takahiro Ishikawa
Advertising Agency: Tokyu Agency
Art Director: Toshimi Hayashi
Advertising Agency: Tokyu Agency
Account Executive: Shinichi Kumazawa
◆Moderator
JAA Advertising Awards Jury Chairman Yasuhiro Haga (Professor, Faculty of Business Administration, Aoyama Gakuin University)
JAA Advertising Awards Seminar
Date & Time: Friday, July 13, 13:30–17:00
Venue: Ochanomizu Sora City
(1-minute walk from JR Ochanomizu Station; Directly connected to Shin-Ochanomizu Station on the Chiyoda Subway Line)
4-6 Kanda Surugadai, Chiyoda-ku, Tokyo ※Access
Participation Fee: Free for JAA Regular Members / ¥10,800 (tax included) for JAA Supporting Members / General Public
Registration: Via the JAA website.
Inquiries: Japan Advertisers Association, Advertising Awards Seminar Desk
jaa-seminar@jaa.or.jp
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