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Following the Osaka Expo decision, a newspaper consortium advertisement was implemented.
Following the decision to host the 2025 International Exposition (Expo) in Osaka, 19 companies from the bid partners (ASICS, Art Corporation, Osaka Shinkin Bank, Okumura Corporation, Kirin, Jetstar Japan, Sumitomo Electric Industries, Daikin Industries, Daicel Corporation, Daihatsu Motor Co., Ltd., Daihen Corporation, Takenaka Corporation, Mitsubishi Tanabe Pharma Corporation, Nomura Securities Co., Ltd., Maruichi Steel Tube Co., Ltd., Sumitomo Mitsui Banking Corporation, Rengo Co., Ltd., Yoshimoto Kogyo Co., Ltd., Dentsu Inc.) placed a newspaper advertisement announcing the decision.
The advertisements appeared in the November 25 editions of the Osaka editions of the Yomiuri Shimbun, Asahi Shimbun, Mainichi Shimbun, and Sankei Shimbun, as well as the Kyoto Shimbun and Kobe Shimbun, totaling six newspapers.
The advertisements were full-page color, with each of the six papers featuring a different visual.
The common catchphrase was "Looking forward to it in 7 years!" The main visual prominently featured smiling men and women of various ages, different for each paper.
Speech bubbles indicated the age each person would be in 2025, expressing the broad range of generations looking forward to the Expo.
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