Dentsu Inc. Develops "Direct AICO," an AI-Powered Advertising Copy Generation System Specializing in the Digital Domain
The text of the Dentsu Inc. news release distributed on December 20 is as follows.
December 20, 2018
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Toshihiro Yamamoto), Dentsu Digital Inc., and Data Artist Inc., three companies within the Dentsu Group Inc., have developed "Direct AICO," an AI-powered advertising copy generation system specialized for the digital domain, and will begin its operation today.
Our group released the AI-powered advertising copy generation system "AICO" (beta version) in May of last year. This new "Direct AICO" has been specifically developed for generating copy in the digital domain, such as for banner ads and search engine marketing ads. In its development, the creative and advertising operations teams at Dentsu Inc. and Dentsu Digital Inc. handled the overall design, while Data Artist, which possesses strengths in AI development for the marketing domain, was responsible for the theoretical framework.
Digital advertising is an area where AI-generated copy can be particularly effective, as it allows for the deployment of numerous ads with various patterns and enables real-time feedback based on the data obtained.
Our group's preliminary testing of search ads demonstrated that Direct AICO's AI generates copy based on historical performance data. This not only enables ad operations with predicted click-through rates (CTR) but also proved to achieve higher CTRs than copy created by humans. Furthermore, digital advertising requires producing numerous copy variations in a short timeframe. Our verification showed that "Direct AICO" alleviates the workload for creators and contributes to a significant reduction in production time.
Moving forward, our group will continue pursuing more practical AI copy applications, such as generating creatives optimized for each individual user based on their preferences.
■ "Direct AICO" Logo
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Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2018/1220-009718.html
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