The 15th AC Japan Advertising Student Awards Award Ceremony Held

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AC Japan held the award ceremony for the 15th AC Japan Advertising Student Awards (sponsored by BS Nippon, BS Asahi, BS-TBS, BS TV Tokyo, BS Fuji, WOWOW, BS11, BS12〈TwellV〉, Dlife, Asahi Shimbun, Mainichi Shimbun, Yomiuri Shimbun, Nikkei Inc., Sankei Shimbun) at Suntory Hall in Minato Ward, Tokyo.

The award solicits and honors advertising works themed around public service announcements (PSAs) from students, aiming to foster understanding of PSAs and cultivate a sense of public responsibility toward society.
Originally launched as the "AC Japan CM Student Award" focusing on TV commercials, it was renamed to its current title starting with the 13th edition when a newspaper advertising category was added.
This year, the "TV Commercial Category" received 201 entries from 29 participating schools, while the "Newspaper Advertisement Category" received 451 entries from 23 participating schools.

The selection committee, chaired by Kenji Takahashi (Tokyu Agency), comprised representatives from advertising agencies and supporting companies. They judged entries based on criteria such as "whether they are outstanding as public service advertisements that spark interest and awareness" and "whether they demonstrate the unique sensibilities of students and feature original ideas and themes." They selected the Grand Prix, Runner-up Grand Prix, and Special Jury Awards for both categories.

CM Category Grand Prix Production Representative

CM Category Runner-up Grand Prize BS Commercial Broadcasters Award

"The Sea Turtle Family's Table"

The Grand Prix in the TV Commercial category went to "Give Us Your Heart" (Nihon University College of Art), themed around the Help Mark. The Runner-up Grand Prix BS Commercial Award went to "The Sea Turtle Family's Dinner Table" (Tokyo Polytechnic University), themed around environmental issues. The Grand Prix work was praised: "It holds significance in conveying this mark to people nationwide who still don't know it. The explanation is clear and well-crafted. The direction is simple, ensuring the message is properly conveyed and understood."

In the Newspaper Advertising category, the Grand Prize went to "You Can't Erase It Again" (Nihon University College of Art), themed around SNS posts, while the Runner-up Prize was awarded to "Did You Miss It? Did You Overlook It?" (Tohoku University of Art and Design), themed around children's SOS signals. The Grand Prize work was praised: "The simple copy and illustration, combined with a bold layout, are excellent. We hope this ad acts as a deterrent and changes people's awareness about inappropriate online posts."

Newspaper Advertising Category Grand Prix Production Representative

 The two TV commercials will air on nine BS commercial stations, and the two newspaper ads will run in five national newspapers over a one-year period starting in July.
AC Japan Official Website: https://www.ad-c.or.jp/index.html

The 15th AC Japan Advertising Student Awards Award Ceremony Held

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