US-Originating★ Annual Viral Video Rankings

Ad Age magazine announced its 2013 annual viral video view count rankings, with Unilever's Dove "Real Beauty Sketches" (pictured left) taking the top spot as "Viral Campaign of the Year." It garnered approximately 135 million views. The video contrasted portraits drawn based on self-descriptions with those drawn based on others' descriptions, sending a message of encouragement to women worldwide: "You are far more beautiful than you think."

Second place went to Google's Chrome browser campaign video series "Chrome: For..." (Chrome for times like these). The series consists of a number of short 16-second videos showing situations where the browser comes in handy, such as when you forget what ingredients you need while shopping for groceries. It received approximately 95 million views.
Third place went to Turkish Airlines' "The Selfie Shootout," with approximately 93 million views. This is the second installment in a series featuring soccer player Lionel Messi and NBA player Kobe Bryant competing against each other in non-sports activities. Last year, the two athletes competed to visit countries served by Turkish Airlines and then bragged to each other about the "selfies" they took there.

Among Japanese productions, Toshiba's third social film, "The Power Inside," developed in collaboration with Intel, ranked sixth. The first installment, "The Inside Experience," was a mystery, and the second, "The Beauty Inside," was a love story, but this time it's a sci-fi comedy. The story is about a young man who awakens the power hidden within himself to save Earth from an invasion by mustache-shaped aliens that attach themselves to people's mouths. As with the previous installment, actors were recruited from viewers via Facebook.

Other top 10 entries included Volvo Trucks' "Live Test" (crash test), Evian's "Baby & Me," Samsung's "Magna Carta Holy Grail," the Miami HEAT's "Harlem Shake Miami HEAT Edition," energy drink 5-Hour Energy's "5-Hour ENERGY Helps Amazing People," and the UK charity Comic Relief's "Red Nose Day 2013" were included.

The ranking was calculated based on AdAge's weekly "Viral Video Chart," produced in partnership with video analytics firm Visible Measures. Visible Measures uses its proprietary database to monitor hundreds of video sharing sites, tracking 500 million videos per day.

Details at AdAge (watch the top 10 videos) → http://bit.ly/1gzoF8F
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