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Published Date: 2019/06/27

The Dentsu Group won 29 awards at Cannes Lions 2019, including a category Grand Prix.

The text of the Dentsu Inc. news release distributed on June 27 is as follows.


June 27, 2019

The Dentsu Group won a total of 29 awards, including the Grand Prix, the top prize in the Radio & Audio category, at the Cannes Lions International Festival of Creativity 2019 (June 17-21), the world's largest creative festival held in Cannes, France.

ラジオ&オーディオ部門 グランプリの受賞シーン
Radio & Audio Grand Prix Award Ceremony

This year's festival received 30,953 entries from 89 countries and regions.

The Dentsu Group's award categories and number of prizes are as follows.

電通グループの受賞部門と各賞の数

<About the Grand Prix Winner>

The Radio & Audio Grand Prix was awarded to "Westworld: The Maze" (Client: HBO), produced by 360i (New York City), a digital marketing agency within the Dentsu Group. This campaign also won Silver and Bronze in the Radio & Audio category, as well as Gold in the Digital Craft category.


*The Cannes Lions International Festival of Creativity began as a competition for theatrical advertising films as part of the Cannes Film Festival and has been held independently since 1954. It is highly regarded among international advertising awards for its scale, jury composition, and the high caliber of winning entries.
This year, judging took place across the following 9 tracks (Lions) totaling 27 categories:
1) Communication Track: Design, Film, Mobile, Outdoor, Print & Publishing, Radio & Audio, Titanium, 2) Craft Track: Digital Craft, Film Craft, Industry Craft, 3) Entertainment Track: Entertainment, Entertainment Lions for Music, Entertainment Lions for Sport, 4) Experience Track: Brand Experience & Activation, Creative e-commerce, 5) Good Track: Glass Lions for Change, Sustainable Development Goals, 6) Health Track: Health & Wellness, Pharma, 7) Impact Track: Creative Effectiveness, 8) Innovation Track: Innovation, 9) Reach Track: Creative Data, Creative Strategy, Direct, Media, PR, Social & Influencer.

End


Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2019/0627-009840.html

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