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"DENTSU DESIGN TALK" Series Now Available in Minute Book Format [1/1]E-book Minutes Book
Tamura Dai
Re-Public Inc.
Kenji Shirotsuchi
Thinker, Former Executive Officer at Dentsu Inc.
The "DENTSU DESIGN TALK" series, compiling talk sessions between Dentsu Inc. creators and leading creators, intellectuals, and executives, has been published by Kadokawa Minute Book, a compact e-book label from BookWalker Co., Ltd.
Kadokawa Minute Book Official Site: http://minutesbook.jp
"DENTSU DESIGN TALK" began as a talent development seminar of Dentsu Inc. and reached its 100th session in October 2013.
It features talk sessions between Dentsu Inc. creators and guests active at the forefront of their fields—including film directors, photographers, media artists, university professors, architects, art directors, neuroscientists, and business leaders—under the banner of "re-examining both common sense and unconventional ideas."
The first installment of the series featured two speakers: Dai Tamura, who worked at Hakuhodo's Innovation Lab and later led "Innovation Research and Practice" at the University of Tokyo i.school; and Kenji Shiroto, renowned at Dentsu Inc. for his "legendary presentations" through integrated consulting on numerous brand strategies and CSR activities. Their talks, titled "What is Innovation from an Advertising Agency?" Parts 1 and 2, began streaming on January 30, 2014.
The content goes beyond the traditional scope of advertising agencies, discussing methodologies for driving societal transformation through innovation.
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What is Innovation from an Advertising Agency? Part 1 by Dai Tamura × Kenji ShirotoEstimated reading time: 30 minutes. Suggested retail price: ¥250. |
"What is Innovation from an Advertising Agency? Part 2" Dai Tamura × Kenji ShirotoEstimated reading time: 30 minutes. Suggested retail price: ¥250. |
The second installment features Keishi Otomo (film director) and Takuma Takasaki (CM Planner, Dentsu Inc.) in "Wrestle with the Story!". Scheduled for release on February 13, 2014.
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Author
Tamura Dai
Re-Public Inc.
Co-Representative
Co-Representative Director, Re:public Inc. Executive Fellow, The University of Tokyo i.school. Known as a pioneer of "Business Ethnography," which identifies new business opportunities from an anthropological perspective, he currently focuses on research and practice in designing environments and processes that enable regions and organizations to autonomously generate innovation. His publications include "The University of Tokyo Method: How to Create Innovation That Changes the World" (Hayakawa Publishing).
Kenji Shirotsuchi
Thinker, Former Executive Officer at Dentsu Inc.
Joined Dentsu Inc. in 1977. Leveraging creative thinking, he distinguished himself through unique consulting that holistically solved diverse challenges—from corporate management and business strategy to new product development, intranets, and CSR. One of the founding members of "The Art of Communication." Resigned as Special Advisor to Dentsu Inc. at the end of March 2015 and is currently freelance.