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    JINS' new working space "Think Lab Shiodome": A series delving into its secrets. In this first installment, our editorial team reports on the overview of "Think Lab Shiodome," based on an interview with Mr. Kazutaka Ichino, Director of Think Lab at JINS Co., Ltd.

    The facility is located just down the escalator from the 1st floor entrance of the Dentsu Inc. headquarters building. It is "Think Lab Shiodome," which had its grand opening on February 3rd.

    Think Lab のエントランスの様子

    Holding your smartphone up at the entrance reveals a pitch-black space. Guided by the scent of pleasant aromatherapy, you proceed to a small reception area. Beyond it, two types of compact booth clusters await: the "CONCENTRATION BOOTH" and the "IDEATION BOOTH," arranged in three tiers like a stage.

    Think Lab 二つのブース案内

    Mr. Inoue points out that the former is designed solely for deepening "logical thinking" while the latter is for deepening "creative thinking," both intended for individual use.

    In front of the booths, complimentary drinks (coffee, black tea, green tea, etc.) and warm hand towels infused with original aromas are provided.

    入り口手前のフリードリンクコーナー

    Upon entering the booth, warm lighting, the faint sound of a babbling brook and birdsong,
    and plants placed throughout the space.

    Think Lab内の植栽の様子
    Think Lab内部の様子。Think LabアプリをDLしてクーポンコードを入れるだけで、1時間の無料体験ができるという。
    Inside Think Lab. Download the Think Lab app and enter the coupon code (TL22Fl1TP) to enjoy a free one-hour trial.

    A 96-centimeter-wide desk, partitions meticulously designed to be neither too high nor too low, chairs offering gentle comfort... Mr. Inoue, who leads this project, explains that every element is backed by scientific research.

    CONCENTRATION BOOTHの様子。目の前の作業に「没頭」できるよう、すべてが設計されている。
    Inside the CONCENTRATION BOOTH. Everything is designed to help you "immerse" yourself in the task at hand.
    IDEATION BOOTHの様子。思考を「解放」できるよう、一段上のスペースで、心地いい視界が確保されている。
    Inside the IDEATION BOOTH. A raised space with a comfortable view ensures your thoughts can "unleash."

    This series, titled "Workstyle Reform Isn't Just About 'Time'! A 'Concentration' Seminar to Improve 'Quality'," re-edits the content of a lecture by Mr. Kazutaka Inoue of JINS. It unravels the secrets of "concentration" – something modern people tend to lose or have taken away. You're sure to be surprised by Mr. Inoue's eye-opening insights.

    2020年1月30日、電通本社ビル内で開催された井上氏による講演の様子。かけているのは、「集中」の状態をデータとして集められる、JINS開発のメガネ。まばたきの回数を測ることで、さまざまなことが読み解けるのだという。
    A scene from Mr. Inoue's lecture held at the Dentsu Inc. headquarters building on January 30, 2020. He is wearing glasses developed by JINS that collect data on states of 'concentration'. By measuring blink rates, various insights can be gleaned.
    Related Article:
    Read the article featuring Mr. Hitoshi Tanaka, CEO of JINS Holdings, here. [2019.08.23]
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    Author

    Kazutaka Inoue

    Kazutaka Inoue

    Think Lab Co., Ltd.

    Director

    After graduating from university, he worked at the strategic consulting firm Arthur D. Little before joining JINS Inc. in 2012. He has held positions in the President's Office, Product Planning, and R＆D before assuming his current role. Based on data from the "JINS MEME" device that measures concentration, he launched the "Think Lab" project in 2017—an evolving workspace—and is developing environments and work styles for "Deep Think," the practice of deep individual contemplation.

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