The 2nd "HaHaHa Osaka Creativity Awards" Grand Prix: Dai-Nichi Co., Ltd. Radio Commercial

The Osaka Advertising Association held the final judging session and awards party for the 2nd "HaHaHa Osaka Creativity Awards" on January 30 at Misono Universe in Chuo Ward, Osaka City.

The award was established in 2019 with the aim of "gathering 'interesting' content that moves people from across Japan to Osaka, discovering the creators who made it, and celebrating them wholeheartedly." It solicited creative works across many genres—not just advertising, but also broadcasting, music, film, etc.—in three categories: "Made me gasp in surprise," "Made me go 'Haaah' in admiration," and "Made me laugh 'Ha ha ha'."

At the final judging session, a panel including Chairman Kenichiro Mogi (neuroscientist), Ai Sakai (Yoshimoto Shinkigeki troupe leader), Shinji Hamazaki (CM director), Jiro Nishida (Yomiuri TV chief producer), and Mika+Rika (free stock idol) evaluated a total of 27 finalist works.

Judges Mogi, Hamazaki, Sakai, Mika+Rika, and Nishida (from left)

After all entries were presented, the "Ha Award" went to the work that elicited the most startled "Ha!" reactions. The "HaHa Award" was given to the work that drew the most impressed "Ha-ha!" or "Wow!" responses. The "HaHaHa Award" was awarded to the work that made people laugh the hardest with "Ha-ha-ha!" laughter. Winners received a trophy and a cash prize of ¥88,888.
Additionally, a "Special Award" was given to works that didn't fit the other categories but which the judges felt deserved recognition. The winning works are as follows.

◆Ha Award
Kubota "Kubota LOVE Rice Project / Special Video Rice Rice Rice Rice" (Dentsu Inc.)

© Eisaku Kubonouchi / Shogakukan © Rumiko Takahashi / Shogakukan © Masaharu Noritsuke / Shogakukan © Kenjiro Hata / Shogakukan © Souichiro Yamamoto / Shogakukan

◆HaHa Award
Bellface Corporate CM "New Employee Joins Edition, Stormy Afternoon Edition" (17 Inc.)


◆HaHaHa Award
Mitsubishi Tanabe Pharma "Come to Mitsubishi Tanabe Pharma" (Dentsu Inc.)


◆Special Award
Kansai Electrical Safety Association "Kansai Electrical Safety Groove" (Tiger Tiger Creative)

◆Special Award
Fukui Prefecture Ono City Carrying Water Project "Beyond Ono, Creating a Global Community of Connections" (Dentsu Inc.)

Subsequently, the "HaHaHa Grand Prix," awarded to the entry judged most outstanding from a comprehensive perspective, was decided. The winner was the radio commercial "G Writer's Small Room Series" by Dai-Nichi Co., Ltd. (Dentsu Inc. Kansai Branch, Hits Corporation).

Commemorative photo of the judges and the "HaHaHa Grand Prix" winner. Mr. Michitada Tanimichi of Hits Corporation (center bottom in photo) holding the envelope and Mr. Masayuki Furukawa of Dentsu Inc. (second from left bottom in photo) holding the trophy are among those lined up.

Details will be published on the Osaka Advertising Association website shortly.