Seiban Cheers for Elementary Students as Schools Reopen with Newspaper Ads

Seiban, a schoolbag manufacturer (Headquarters: Tatsuno City, Hyogo Prefecture; President: Takaaki Izumi), placed advertisements in the Mainichi Shimbun national edition (full-color pages) and the Mainichi Shogakusei Shimbun (tabloid, one-page color) on June 1st, targeting elementary school students. This coincided with the nationwide reopening of schools that had been closed due to the COVID-19 pandemic.

 

The tagline reads: "To you, the 'new elementary school student'."
The ad commends their efforts during the closure, acknowledges their anxiety about reopening, and encourages them: "But you've overcome these past three months," "You'll be fine," and "You can confidently walk into this new everyday life." It concludes with a rallying cry: "Now, put on your school bag," "Go forth, new elementary school students."
The simple layout, featuring the company's signature blue background with only the full-page copy and the company logo alongside its popular brand "Tenshi no Hane," catches the eye.
The company stated, "We believed it was meaningful to deliver this message on the very day schools reopened. We will continue striving to be a company that brings smiles to children and their families."
Official Website: https://www.seiban.co.jp/