[Announcement] DENTSU DIRECT INC. Online Seminar on 12/10: "Which Companies Benefit from TV Commercials and Which Don't!? A Seminar on Utilizing TV Commercials from a Business Perspective"

DENTSU DIRECT INC. will hold an online seminar titled "Which Companies Benefit from Commercials and Which Don't!? A Seminar on Utilizing Commercials from a Business Perspective" on December 10. The speaker will be Mr. Hirotaka Kobayashi, General Manager of the Integrated Consulting Department at the company.
This seminar is a rebroadcast of the online seminar held on October 1.
Registration for this event is currently open (deadline: December 8).

From the Secretariat

Amidst accelerating digitalization and the growing shift towards online advertising, the presence and influence of TV commercials have increased due to the impact of coronavirus-driven demand for home-based activities.
This seminar is for those struggling with stagnant growth from digital-only advertising or declining responses to offline advertising including TV commercials. Based on DENTSU DIRECT INC.'s proprietary research, we will share secrets for improving advertising effectiveness through TV commercials.

Event Details & How to Apply

Seminar on Utilizing TV Commercials from a Business Perspective

Date & Time: December 10 , 16:00–17:00
Speaker: Mr. Hirotsugu Kobayashi, General Manager, Integrated Consulting Department, DENTSU DIRECT INC.
Target Audience: Marketing and advertising department personnel at business companies
　※This event is intended for advertisers. Participation by competitors, service providers, sole proprietors, or students is not permitted.
Capacity: 100 people (by lottery)
Participation Fee: Free
Application Deadline: December 8
How to Apply: Apply via the URL below. (Lottery results will be notified by email)
Application URL:https://www.ddm-dentsu.co.jp/seminar/

【Event Program】

Why Commercials Work: Action-Driven Commercials for the New Normal Era
Should You Run Ads? Or Stop? Insights from DENTSU DIRECT INC. Inc. Exclusive Survey
The Two Key Potentials for Successful Commercials
How to Convert Purchase Intent Gained from Commercials into Conversions

*Program subject to change without notice.
※This is a rebroadcast of the webinar held in October.

[Speaker Profile]

Mr. Hirotane Kobayashi, General Manager, Integrated Consulting Department, DENTSU DIRECT INC.
Resided on-site with direct mail businesses, managing projects from new customer acquisition to CRM. Experienced in achieving growth exceeding tens of billions of yen in a short period.
Currently serves as a business strategy consultant, executing and refining integrated online-to-offline strategies and "breakthrough initiatives" spanning e-commerce and physical stores.