Dentsu Inc.'s overseas headquarters, Dentsu Aegis Network, has agreed to acquire 100% of the shares of Verawom (headquartered in Shanghai, China), a social creative agency, from its shareholders.
Founded in 2009 as a venture company specializing in social media marketing in China, Verawom has grown into a leading company comprehensively covering this field. It possesses particular strengths in community building and creative production on social media. Its creative capabilities were highly recognized at the China Advertising Great Wall Awards during the China International Advertising Festival in October 2013 and at the ROI Festival in November, where it won a total of three Gold Awards.
The Dentsu Group will integrate Verawom into the China group of Isobar, one of its global network brands, following the acquisition. The company will be renamed Verawom – Linked by Isobar. This move will strengthen the business foundation and service delivery capabilities in the digital domain, enabling the company to secure a competitive advantage in the social media space.
Carat, the Dentsu Group's media communications agency, reported in September 2013 that China's digital advertising expenditure grew 43.7% year-on-year in 2012. It forecasts continued high growth rates of around 40% going forward.
Verawom (Shanghai) Digital Marketing Co., Ltd. http://www.verawom.com/
Dentsu Inc. News Release: http://www.dentsu.co.jp/news/release/2014/pdf/2014011-0210.pdf
