The Japan Electronics and Information Technology Industries Association (JEITA) will host CEATEC, Asia's largest international exhibition of IT technology and electronics, online on Tuesday, October 19.
JEITA defines "Smart Home" as the initiative where home appliances and devices connect with "social system services"—such as social infrastructure and various services—to provide people with safety, security, and comfort while optimizing society. JEITA is advancing efforts to create this market.
In the session "The Potential of Home Appliance Data: AIoT Cloud (Sharp Group) and Dentsu Inc./Mitsubishi Electric's New Challenges," an employee from Dentsu Data & Technology Center, which is developing the marketing solution "domus optima" utilizing IoT home appliance data, will also participate.
The session will examine case studies of AIoT Cloud (Sharp Group) and Dentsu Inc. and Mitsubishi Electric's new initiatives, which leverage home appliance data—a key to realizing smart homes—and explore the potential of the smart home market.
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【Session Overview】
Session Title: [DX] The Potential of Home Appliance Data: New Challenges by AIoT Cloud (Sharp Group), Dentsu Inc. and Mitsubishi Electric | CEATEC 2021 ONLINE
Date & Time: October 19 (Tue), 10:30 AM - 12:00 PM
Cost: Free
Format: Webinar
*The main events of CEATEC 2021 ONLINE will be held from Tuesday, October 19 to Friday, October 22.
▼△Session Details Here▼△
https://www.ceatec.com/ja/conference/single.html?contentId=3059
▼△Register for CEATEC 2021 ONLINE here▼△
https://www.ceatec.com
※To avoid server congestion, we recommend registering in advance.
※No individual lecture reservations required. You can attend lectures directly after registration.
【Speaker Profiles】
・Mr. Yutaka Matsumoto, Executive Vice President and Head of Platform Business Division, AIoT Cloud Co., Ltd. (Sharp Group)
・Mr. Shun Maekawa, General Manager, Platform Data Department, Data & Technology Center, Dentsu Inc.
・Mr. Nobuo Asahi, Executive Officer and Center Manager, IoT & Life Solutions New Business Promotion Center, Living & Digital Media Business Division, Mitsubishi Electric Corporation
・Professor Yasuo Tan, Vice President, Japan Advanced Institute of Science and Technology (JAIST)
【Content Introduced by Dentsu Inc.】
・The Potential of IoT Home Appliance Data for Realizing Economic Zone Marketing in the Post-Cookie Era
・Introduction of domus optima (a marketing solution utilizing IoT home appliance data) use cases
・The future of data marketing envisioned through Data Clean Rooms starting with domus optima
※ What is domus optima? (Press Release)
https://www.dentsu.co.jp/news/sp/release/2021/0607-010387.html
【Contact】
DTC-PFD Department Inquiry Desk
data-alliance-unit@dentsu.co.jp
