[Call for Participants] Webinar "RADIO AND TELEVISION IMPROVEMENT 2021" November 10–12
Dentsu Inc.'s Radio and Television Division is recruiting participants for the "RADIO AND TELEVISION IMPROVEMENT 2021" webinar, held over three days starting November 10.
As DX advances across various industries, the advertising industry is also undergoing transformation aimed at efficiency and optimal operations. Dentsu Inc.'s Radio and Television Division is developing solutions and offerings utilizing the latest technologies to provide better advertising services to clients. Furthermore, it is evolving explosive initiatives leveraging content unique to radio and television that cannot be achieved through digital alone. This webinar will introduce these as "weapons equipped with implementation capabilities."
[Overview]
Date: Wednesday, November 10 - Friday, November 12
Cost: Free
Format: Webinar
※Advertising agency employees and consulting firm employees are kindly requested not to participate. We may decline your registration. Please refrain from registering with a free email address.
※Registration will close once capacity is reached.
■To register, please contact your assigned BP or email Dentsu Inc. Radio & TV Division at radiotv2021@dentsu.co.jp
【Program】
#1 Wednesday, November 10, 11:00 AM - 11:45 AM
Understanding New Advertising Effects Through Purchase Behavior: Impact on Purchases Outside the Funnel
Hira Fuse, Dentsu Inc. Radio,TV Business Produce Division
Satoshi Ishitani, Dentsu Inc. Data Marketing Center
#2 11/10 (Wed) 12:00 PM - 12:45 PM
: The Latest Radio and TV Solutions Evolving Through Data Innovation
~Evolving RICH FLOW / Integrated Video Dashboard / ConnectedTV / radicy~
Yusuke Ashiki, Dentsu Inc. Radio,TV Business Produce Division
Yu Yamazaki, Dentsu Inc. Radio,TV Business Produce Division
Taiki Park, Dentsu Inc. Radio,TV Business Produce Division
#3 Thursday, November 11, 11:30 AM - 12:15 PM
≪Evolving TV Content Synchronization≫
Four Approaches to TV Advertising Utilization × Cutting-Edge Implementation Case Studies
Masaki Kushida, Dentsu Inc. Radio,TV Business Produce Division
Keita Tsukahara, Dentsu Inc. Radio,TV Business Produce Division
#4 11/12 (Fri) 12:00 PM - 12:45 PM
Challenging Programmatic TV Advertising
~ Weathernews Inc.'s Evolving Approach: App Download Rate Up 127% ~
Tomohiro Ishibashi, Director and Managing Executive Officer, Weathernews Inc.
Yuichiro Fujita, Dentsu Inc. Account Production Center
Ryo Koyanagi, Dentsu Inc. Radio,TV Business Produce Division
Natsuki Mizuguchi, Dentsu Inc. Radio,TV Business Produce Division
【Speaker Profiles】
Dentsu Inc. Radio,TV Business Produce Division, EPD
After serving as Representative Director of IPG Inc., a company providing electronic program guide services, he returned to his current division in 2015. He was involved in launching TVer advertising and STADIA, and currently oversees next-generation radio and television initiatives.
Chief Business Creation Director, Data Marketing Center, Dentsu Inc.
Specializing in the "evolution of integrated marketing strategy" within the digital environment, he conducts consulting and planning for over ten companies annually across various industries while also driving the development of new methods related to data marketing.
Yusuke Ashiki /
Dentsu Inc. Radio,TV Business Produce Division, TV Market Development Department, Producer
After handling TV spot buying, transferred to the TV Market Development Department responsible for developing next-generation TV solutions. Served as development team leader for initiatives like the slot exchange system "RICH FLOW" and AI-based predicted ratings "SHAREST," driving TV advertising DX.
Yuu Yamazaki
Dentsu Inc., Radio,TV Business Produce Division, Video Business Promotion Department, Producer
After handling global operations and TV spots, he took a central role in the team for sales, value demonstration, and new product development of digital video streaming ads. Currently, as an integrated media planner, he also participates in various development projects.
Yasuki Park
Dentsu Inc., Radio,TV Business Produce Division, Data Promotion Department Manager
Engaged in a wide range of marketing, brand, media, and content roles for food and major cosmetics/toiletries manufacturers in sales. After transferring to the current bureau, worked on launching streaming services like TVer and Abema, then took charge of developing data solutions for TV and radio.
Kushida Masanori /
Dentsu Inc. Radio,TV Business Produce Division, Media Planner / Marketing Strategist
Primarily responsible for integrated media strategy and data-driven PDCA cycles. Clients include mobile phone companies, cosmetics, toiletries, pharmaceuticals, and government agencies. Assumed current position in 2020. Involved in various projects to innovate television media utilization methods from an integrated marketing perspective.
Keita Tsukahara／Tsukahara Keita
Dentsu Inc. Radio,TV Business Produce Division, Producer
After working in the TV Station Network Division 1, transferred to the Sales Division in 2014. Handled media operations for a hair care manufacturer and was broadly involved in attracting, planning, executing, and managing events. Since 2017, engaged in planning operations for the TV time domain in the current department.
Tomohiro Ishibashi / Ishibashi Tomohiro
Weathernews, Inc. / Director and Managing Executive Officer
After working at Hewlett-Packard Japan, joined Weathernews in 2000. Engaged in corporate sales, launched new consumer services, relocated to New York to serve as Marketing Director in the US. Currently oversees all global BtoS content business centered on mobile and internet. Appointed Director and Managing Executive Officer in August 2021.
Yuichiro Fujita
Dentsu Inc. Account Production Center, Business Promotion Division 2 Manager
After joining the company, assigned to a TV station. After serving as a time slot manager, worked as a TV sales representative and desk manager. Later transferred through broadcasting and digital departments to the current Account Production Center. Handles foreign clients and app-related companies.
Dentsu Inc. Radio,TV Business Produce Division, Spot Business Promotion Department, Producer
After handling event promotions, contributed to revenue expansion as a nationwide broadcaster liaison starting in 2014. Most recently managed television spot planning and buying for over 100 companies, spanning app/web acquisition and branding campaigns.
Natsuki Mizuguchi /
Dentsu Inc. Radio,TV Business Produce Division, Spot Business Promotion Department, Producer
Engaged in planning and buying spot commercial slots. Experienced buying for diverse clients across various industries. Currently serves as field supervisor, overseeing overall market trends and developing new buying methodologies.
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