[Coming Soon] ad:tech tokyo 2021 November 1-2

ad:tech tokyo 2021 will be held at Tokyo International Forum and online from Monday, November 1 to Tuesday, November 2. The theme is "ACTION! IT'S ALL CONNECTED."

Lifestyles have changed dramatically, and as we hear talk of people becoming more divided, it's precisely now that we must reconsider the importance of communication that connects people. We need marketers capable of creating actions that build a new society. What kind of marketing innovation and updates can be achieved after experiencing this series of events? How should we act in the absence of clear answers? We will deliver content that serves as a guiding principle for the future.

Official sessions will cover topics of high interest to participants, including: "How to respond to the cookie-less era," "How to handle vast amounts of data, especially from major platform providers," "The potential and challenges of Connected TV and programmatic advertising," and "Diversity in the marketing industry, including gender equality."
Additionally, the main stage will feature sessions in collaboration with the JAA (Japan Advertisers Association). Speakers including representatives from the Cabinet Secretariat, which compiled the competitive assessment of the digital advertising market, and platform giants like Google, will discuss legal frameworks for the digital advertising industry and future initiatives.

Over 60 programs will be held under the theme "ACTION! IT'S ALL CONNECTED."

【Overview】
Date: November 1 (Mon) - 2 (Tue) ※Archive streaming available for approximately one week afterward
Venue: Tokyo International Forum + Online
Registration:https://adtech-tokyo.com/ja/for_visitors/
Program:https://adtech-tokyo.com/ja/program/

【Contact】
AdTech Tokyo Secretariat (Dentsu Group Pass Application Desk)
Email: adtech@comexposium-jp.com