Yomiuri Shimbun Osaka Headquarters published the special feature "Between Eras" to mark the 70th anniversary of the Yomiuri Shimbun's founding.

Yomiuri Shimbun Osaka Headquarters and Dentsu Inc. launched a special project titled "Between Eras" on November 25, coinciding with the 70th anniversary of the Osaka Headquarters' publication. This initiative aimed to listen to readers' diverse values and voices in an era of rapid change.

For this project, a large-scale survey titled "Between Eras Questionnaire" was conducted utilizing assets such as the company's Yomiuri ID database and flyers distributed by newsstands. Over 12,000 candid opinions from readers were gathered on key themes defining our current era, including "Communication," "Health Awareness in the 100-Year Life Era," "Education," and "Time at Home."

The survey results and articles based on them will be published across four pages in today's November 25th morning edition of the Yomiuri Shimbun Osaka Headquarters edition.
Simultaneously, the Yomiuri Shimbun Osaka Headquarters Public Relations and Advertising Department's Twitter account will widely disseminate diverse opinions that could not be fully covered in the print edition.

This project also offers sponsorship opportunities for companies seeking to understand diverse contemporary values, enabling the marketing utilization of the survey results.

・Full-page monochrome advertisement

・Four companies sponsoring the print edition
Biofermin Pharmaceuticals, Optage (Mineo), Josho Gakuen, Kamo Sen-i (BS Fine)

The survey received responses from readers across a wide age range, from their 20s to 80s. Companies supporting the project and its theme include Biofermin Pharmaceuticals, as a company considering "health in the era of 100-year lifespans," and Optage (Mineo), as a company considering "the nature of communication."

<Comments on the 70th Anniversary of the Yomiuri Shimbun Osaka Headquarters>
https://yomiuri-osaka70th.jp/
On November 25 this year, the Yomiuri Shimbun Osaka Headquarters will celebrate its 70th anniversary.
The Yomiuri Shimbun, originating in Tokyo, began publishing in Osaka in 1952.
Seventy years have passed since then.
It is now cherished as the most widely read national newspaper.
We express our deepest gratitude to everyone who has walked this path with us
and we will continue striving to produce a newspaper worthy of your trust.

<Planner's Comments on the Proposal>
A project connecting corporate and public voices under a single theme.
Leveraging the Yomiuri Shimbun's unique strengths—large-scale surveys and reporting/editing capabilities—we gathered a wealth of public voices. By listening to diverse opinions in the "interstices of the times," we created a newspaper spread that truly reflects society, as befits a newspaper company that has consistently mirrored the world.
(Dentsu Inc. Planner/Copywriter: Yasuyuki Mishima)

Overview of the "Between Eras" Survey
Survey Period: October 13–26
Total Responses: 12,589
Method: Web survey conducted via email to Yomiuri ID members and flyers inserted in newspapers