[Participants Wanted] Do! Solutions Webinar "2022 Consumer Trend Analysis & 2023 Hit Predictions" - December 14

Dentsu Inc.'s problem-solving marketing information site Do! Solutions is recruiting participants for its webinar "2022 Consumer Trend Analysis & 2023 Hit Predictions: Unraveled Through the Lens of 'Desire' with the Publisher of Nikkei Trendy," to be held on Wednesday, December 14.

Hosted by Dentsu Inc.'s consumer research project " DENTSU DESIRE DESIGN " (hereafter DDD), this webinar will feature Mr. Akihiko Sugimoto, Publisher of Nikkei Cross Trend/Nikkei Trendy from Nikkei BP, as a guest speaker. He will present the results of Nikkei Trendy's "2022 Hit Product Ranking" alongside the latest findings from DDD's "Heart-Moving Consumption Survey."

Furthermore, from the perspective of "Desire" uniquely analyzed by DDD, the webinar will review this year's consumption and trends. Nikkei BP and DDD will each present their forecasts for 2023 consumption outlooks and engage in a discussion. As an exclusive benefit for webinar participants, individual free consultation sessions will be held at a later date (lottery if oversubscribed).

【Overview】
Date & Time: Wednesday, December 14, 15:00-16:00
Cost: Free
Format: Zoom Webinar
Registration Deadline: Friday, December 9, 5:30 PM
Capacity: First 500 registrants
*If capacity is exceeded, we will provide access to a recorded archive.

■Click here for registration and seminar details

【Program】

Chapter 1:
Reflecting on This Year's Consumption Through the 2022 Hit Product Rankings
Reflect on this year's consumption trends, underlying factors, and consumer psychology based on the results of Nikkei Trendy's "2022 Hit Product Ranking."

Chapter 2:
What "Desires" Emerged in 2022?
What "desires" stood out this year? We look back at 2022 consumption through the unique lens of Dentsu Inc.'s consumer research project, "DENTSU DESIRE DESIGN."

Chapter 3
2023 Consumption Outlook Discussion
Nikkei BP and "DENTSU DESIRE DESIGN" make major predictions for 2023 consumption from their respective perspectives.

【Speaker Profiles】

Nikkei BP, Head of Trend Media Unit (Publisher of Nikkei Cross Trend and Nikkei Trendy)
Akihiko Sugimoto
After joining Nikkei BP, he worked in research departments and later covered the internet industry for many years at the magazine "Nikkei Net Navi" and the Nikkei Inc. Tokyo Editorial Bureau Industry Department. He served as Deputy Editor-in-Chief of "Nikkei Net Marketing" (renamed Nikkei Digital Marketing in 2011) since its launch in 2007, becoming Editor-in-Chief in April 2013. From January 2014, he served as Editor-in-Chief of "Nikkei Big Data" (launched March 2014). From April 2018, he was Head of Development for Nikkei Cross Trend and concurrently Deputy Editor-in-Chief of Nikkei Cross Trend. He has held his current position since April 2019. He holds the Japan Deep Learning Association G Certification.

Dentsu Inc. Planning Director
Hisashi Sato
A jack-of-all-trades planner whose domain spans "everything that connects one thing to another"—from problem definition to creation, single ads to business growth, workshops to TV program planning—leveraging diverse marketing experience and humanities knowledge. Scenario writer and podcaster. Father of two.

Dentsu Inc. Solution Planner
Gakuji Tachiki
Since joining the company, he has handled research for many years, gaining extensive experience in quantitative, qualitative, and multivariate analysis. In the sales division, he worked on corporate advertising for automakers and mid-term communication strategy development. At DENTSU SOKEN INC., he was responsible for "Japan's Advertising Expenditures." Seconded to Dentsu Digital Inc. in 2016, leading digital advertising delivery for numerous clients. Participated in projects including the Media Innovation Lab (2019), Future Prediction Support Lab (2020+), Future Business Creation Lab, SPORT TECH TOKYO, and Dentsu Desire Design. Publications: 'Information Media White Paper 2012-2015' (Diamond Inc., co-authored)