New Robot Vacuum "iRobot Roomba" Product Announcement CEO Colin Angle Visits Japan

Sales on Demand, the exclusive distributor of iRobot in Japan, held a new product launch event for the "Roomba" robotic vacuum cleaner at Shibuya Hikarie in Tokyo on February 18. The new "800 Series," the first new product in about three years, features advanced artificial intelligence and a newly developed cleaning system that improves suction power and cleaning performance.

Photo left: Sales On Demand President Murozaki

 

 

At the outset, iRobot CEO Colin Angle, visiting Japan, took the stage for a presentation. He explained how robot technology is being utilized across various fields beyond home robots, stating, "Since our founding, we have existed to advance robot technology and assist people," outlining the company's stance. He also discussed the product's features and expressed confidence in the launch of the 800 Series amid the growing robot vacuum cleaner market.

Sales on Demand President Hajime Murosaki revealed that cumulative Roomba shipments in Japan exceeded one million units last October and that Roomba holds approximately 65% of the robot vacuum cleaner market share. He also noted an increase in users aged 60 to 70.

The venue featured a demonstration area where attendees could verify the suction power and a section showing the robot in action within a room. CEO Angle and the product drew significant attention, with approximately 230 media representatives in attendance. This series will be the first globally to begin retail sales starting March 1st.

Roomba 800 Series Site: irobot-jp.com/roomba/800series/