Children's Perspective Lab Presents: The "Children's Perspective Cafe" Opens Tomorrow, April 27

ITOCHU SDGs STUDIO, a cultural platform that disseminates information and provides experiential opportunities on the SDGs from various perspectives, will open the " Children's Perspective Cafe" on Thursday, April 27. This experiential cafe invites visitors to see the world through the eyes of a child.

Building on the exhibition concept and some content from last summer's experiential "Children's Perspective Exhibition" held alongside the opening of the children's SDGs facility " ITOCHU SDGs STUDIO KIDS PARK," this cafe will also offer original menu items designed to let visitors experience how large food and drinks appear from a child's perspective. It aims to create a unique cafe space where visitors can relax while experiencing a child's viewpoint. The " Children's Perspective Lab," whose web serialization in Dentsu Inc. Denpoh has been well-received, was involved in the production. Located next to ITOCHU SDGs STUDIO KIDS PARK, the design allows not only adults but also parents and children to enjoy it together.

Inheriting the worldview of "Children's Perspective Exhibition," the store interior evokes an outdoor picnic design where parents and children can take off their shoes and relax comfortably.

[Overview]
Organizer: ITOCHU SDGs STUDIO
Collaboration: Children's Perspective Lab
Venue: ITOCHU SDGs STUDIO (2F Itochu Garden, 2-3-1 Kita-Aoyama, Minato-ku, Tokyo)
Hours: 9:30 AM - 5:30 PM (Last order 5:00 PM)
Closed: Mondays (If Monday is a holiday, closed the following business day)
Access: 2-minute walk from Exit 4a of Gaienmae Station (Tokyo Metro Ginza Line)
　　　　　5-minute walk from Exit 1 (towards Kita-Aoyama) of Aoyama-itchome Station on the Tokyo Metro Ginza Line, Hanzomon Line, and Toei Oedo Line

*For details, please visit the official website
*Please note: You may need to wait in line during busy times. If the wait exceeds one hour, we will post updates on the crowd situation via our official Instagram Stories.

■About the Cafe Menu

① Child's Perspective Set
An original menu that lets adults experience how large regular food and drinks are for children. Includes oversized drinks and cakes. Comes with an original stylized accessory adults can wear.

② Children's Perspective Tips Cookies
These delicious cookies introduce topics from the Children's Perspective Lab research reports that elicited many "I didn't know that!" and "Wow!" reactions. Four flavors, six learning themes.

■About the Interactive Exhibits
Four popular interactive exhibits from the "Children's Perspective Exhibition" are featured.

① Baby Head
A baby's head, when scaled to an adult, is about 45 cm long and weighs about 21 kg. We visualize this shocking size by displaying it alongside a 21 kg weight.

② A 2-Year-Old's Breakfast
Recreates breakfast from a 2-year-old's perspective. Children handle objects about twice the size adults perceive daily. Experience the challenges children face.

③ Ito-chan's 30 Minutes

Young children who don't yet understand clocks. Their sense of time is measured by the number of "fresh experiences." Through this work, which tracks 30 minutes of a child (Ito-chan) with a fixed camera, you can imagine just how many "experiences" children have.

④ 4-Meter-Tall Adults
Imagine if we were children again: adults would be 4-meter-tall giants. This installation lets you imagine the fear of being scolded by such a giant, towering over you.

■What is the Child's Perspective Lab?
A lab seriously and enjoyably researching what it means to see the world from a child's perspective. We aim to deepen understanding of children by "adults becoming children," improving parent-child relationships and society's relationship with children. Currently serializing various experiments & reports on Web Dentsu Inc., featuring leading child research experts.
Official Site URL: https://kodomonoshiten.com/

Related Articles:
To Understand the Mysterious Creature "Child," We Became Babies
Is the Adult World Too Big!? We Became a 2-Year-Old and Tried Pouring Milk
We Became Children and Were Scolded by Our 4-Meter-Tall Selves