[Call for Participants] Do! Solutions Webinar: "Has Building a Fan Community Become the Goal?" May 25

Dentsu Inc.s problem-solving marketing information site, Do! Solutions, is recruiting participants for its webinar "Is Building a Fan Community Your Goal? Recommendations for Community Design Starting with Marketing Challenges," to be held on Thursday, May 25.

The speaker states that the key to solving stagnation and revitalizing communities lies in asking oneself, "Has building a fan community become the goal?" and then "designing the community." This approach addresses the growing number of companies struggling with fan communities, wondering, "Is this approach really the right one?" or "Has it become stale?"
 
In this webinar, "marketing professionals" and "creative professionals" will discuss "community design" and explore hints for solving marketing challenges.

【Overview】
Date & Time: Thursday, May 25, 14:00 - 15:00
Cost: Free
Format: Zoom Webinar
Registration Deadline: Monday, May 22, 5:30 PM
Capacity: First 500 registrants
*If capacity is exceeded, we will provide access to a recorded archive.

■Click here for registration and seminar details
 

【Program】

Part 1: Panel Discussion "Promoting Community Design Starting from Marketing Challenges"
Part 2: Solution Introduction: "The PDM-Style Fan Community"
Part 3: Q&A
Part 4: Announcement of "Fan Community Marketing Seminar"

【Speaker Profiles】

, Creative Director / Solution Director, Dentsu Inc. Mayuko Kamo
Handles a wide range of projects from advertising communications (ATL/BTL, web content development) to brand strategy building, CX creative design, packaging/product development, and internal communications. Currently based at the CX Creative Center, driving integrated communications from a CX (Customer Experience) perspective. Stationed in Malaysia from 2017 to 2019.

Dentsu Inc. Solution Planner
Takeshi Sugino
After joining DENTSU SOKEN INC., he engaged in research activities including international comparative studies of values and predictive markets. After transferring to Dentsu Inc., he worked as a Marketing Strategy Planner, involved in strategic planning for client companies using a data-driven approach. Currently, he is engaged in providing strategic planning services utilizing marketing data across companies and domains, such as platform-leveraged sales promotion campaigns and PDM fan community cloud utilization.