Dentsu Inc.'s overseas headquarters, Dentsu Aegis Network, has agreed to acquire 100% of the shares of French mobile agency Lesmobilizers SAS (headquartered in Paris, hereinafter "Lesmobilizers") from its shareholders.
Founded in 2010, Lesmobilizers specializes in comprehensive mobile advertising communication services, particularly excelling in mobile app development, video streaming, and mobile commerce (e-commerce using smartphones and tablets). It has experienced rapid growth.
Following the acquisition, it will become the mobile division of Isobar France, a digital agency within the Dentsu Group.
Carat, the Dentsu Group's media communications agency, reported in September 2013 that while overall advertising expenditure in France decreased by 3.3% year-on-year in 2012, digital advertising expenditure increased by 6.6%. Within digital, mobile advertising expenditure grew by 16.2%. Carat forecasts that mobile advertising expenditure will continue to grow at a high rate of around 25% in both 2013 and 2014.
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2014/pdf/2014020-0304.pdf
