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ANA Advertisement expressing gratitude for support of skater Hanyu
ANA published full-page color advertisements in five major central newspapers on February 24th, the day after the closing of the Sochi Olympics, to express gratitude for the various forms of support shown to Yuzuru Hanyu (an ANA-affiliated athlete), who won the gold medal in men's figure skating. The catchphrase read, "Thank you for everyone's support." The company stated it would continue supporting Hanyu alongside everyone.
The ad prominently featured a large photo of a smiling Hanyu wearing his medal, surrounded by cutouts of various people giving a thumbs-up pose with the word "いいね！" (Thumbs up!). These images were submitted by the public for the company's "Let's Create a Support CM Together!" campaign leading up to the Sochi Games.
| Related article: dentsu-ho.com/articles/741 dentsu-ho.com/articles/807 |
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