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Published Date: 2024/05/19

[Call for Participants] Dentsu Consulting Inc. and Kōsaku Co-hosted Webinar: "Case Studies in Regional-Corporate Co-creation: Value Creation for Companies and Regions Enters Version 3.0" - June 3

Dentsu Consulting Inc. and Kōsaku are recruiting participants for their joint webinar "Case Studies in Regional-Corporate Co-Creation: Value Creation for Companies and Regions Enters Version 3.0," to be held on Monday, June 3.

This webinar introduces co-creation case studies between regions and companies, along with tips on how to approach such initiatives, targeting companies seeking to create new ventures that balance sustainability and profitability through collaboration with local governments.

「地域×企業の共創事例紹介ウェビナー~企業と地域の価値づくりはver3.0の時代へ~」

[Overview]
Date & Time:
Monday, June 3, 15:00–16:00
Cost: Free
Format: Zoom Webinar
Capacity: First 100 registrants (advance registration required)
*Participation by competing companies may be declined.

■Register to attend here
 

【Program】

1.Relationships Between Regions and Companies: Moving to Version 3.0
・Current State of Co-Creation Between Regions and Companies
・Methods for Launching New Ventures Using Corporate Hometown Tax Donations

2.Value Stories Required for Sustainability Transformation in Local Communities
・Trends in Sustainability Transformation (SX)
・Actions Companies Should Take to Achieve SX

3.A Case Study of Regional × Corporate Co-creation in Ōsaki Town, Kagoshima Prefecture
・Joint Research Project Between "Japan's Top Recycling Town" Ōsaki Town, Kagoshima Prefecture, and Companies
・Utilization Schemes for Corporate Hometown Tax Donations and Practical Business Promotion Methods

4.The "Regional Co-Creation SX Program" Connecting Value Creation for Regions and Companies
・Future Forecasting Sessions to Overcome Challenges Faced by Both Regional and Corporate Sides
・The "Divine Seven" Municipalities Open to Deep Dive Regional Co-creation

*Content is subject to change.

【Speaker Profile】


, Senior Partner, Managing Executive Officer, Dentsu Consulting Inc. Masataka Sugimoto

Serial entrepreneur, business creation consultant, and entrepreneurship educator. After graduating from Keio University's Faculty of Policy Management, he joined a major railway company where he launched multiple new businesses. While attending Kyushu University Business School, he moved to Deloitte Tohmatsu Consulting, leading the B2C New Business & CRM Strategy Team for six years. At PwC Consulting, he established and oversaw the Regional Revitalization Team and regional offices. Joined Dentsu Group in September 2019 to enhance its Dentsu Consulting Inc. business value. Visiting Professor at Kyushu University QREC (New Business Creation), Lecturer at Asia University Business School. Certified Management Consultant, Level 1 Financial Planning Specialist, Master of Business Administration.

Dentsu Consulting Inc. Principal
Takuya Kagata

Engaged in various product development initiatives within Dentsu Inc.'s Marketing Division. After the establishment of Dentsu Digital Inc., served as Division Manager for "Future Design," supporting business design by combining future forecasting based on urban engineering with digital-era business model analysis. This included projects such as an insurance company's 2050 vision, an automotive company's smart city concept, and new ventures for a food company. He excels at discovering hidden corporate assets and creating momentum for advancement by breaking down silos through projects that combine consulting with facilitation in internal workshops. He holds a Master of Engineering in Urban Sustainability and Regeneration from the University of Tokyo Graduate School of Engineering, serves as Principal Researcher at the University of Tokyo × Dentsu Digital Inc. Co-creation Innovation Lab, and is Civic DX Director for Omitama City, Ibaraki Prefecture.


, Director Taikai Nishitō

Completed Master of Science at the University of Tokyo Graduate School. Senior Researcher at Keio University SFC Research Institute. Founded a disaster recovery company in Tohoku after the 2011 Great East Japan Earthquake, creating 400 jobs. Subsequently served as an expert in designing systems like the Corporate Hometown Tax Donation and the Regional Revitalization Cooperation Corps (Ministry of Internal Affairs and Communications), leading regional project design nationwide from Hokkaido to Kagoshima. Currently develops "co-creation projects between companies and local governments" utilizing diverse systems across fields such as the circular economy, carbon neutrality, disaster prevention, and regional healthcare.

Representative Director, Nagaragawa Company
Director, Collaborative Business Creation Team, Sakugou
Haruki Okano

Born in 1989. After graduating from Keio University's Faculty of Policy Management, he joined a major advertising agency. While working on municipal branding and government communications, he founded "Deep Japan Lab," traveling across Japan. His travels forged a connection with Gujo City, Gifu Prefecture. An experience catching ayu fish in the river at night captivated him with the headwaters region, leading him to relocate to Gujo City. He currently lives in Gujo City with his family of five, working as a "Headwaters Fundraiser" to bring people, money, and information to headwaters areas. He is a member of the Keio University SFC Research Institute.

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