[Participants Wanted] Do! Solutions Webinar "How AI Collaboration Will Transform Corporate Marketing Processes" - May 30

Dentsu Inc.'s business solutions portal Do! Solutions is recruiting participants for its webinar "From 'Operational Efficiency' to the 'Value Creation' Era: How AI Collaboration Will Transform Corporate Marketing Processes," scheduled for Friday, May 30.

The era of using AI solely for "streamlining existing operations" has ended, giving way to an era where AI is leveraged for "value creation." By inputting human thought processes, know-how, and diverse data into AI, and then learning again from the evolved AI... The Dentsu Group aims to promote this cycle of "humans and AI mutually enhancing each other," contributing to the growth of client companies and society.

This webinar will explore how AI transforms corporate marketing processes, addressing various challenges faced by client companies through case studies. Representatives will also explain the specific support offerings within Dentsu Group's " AI For Growth " initiative.

【Overview】
Date & Time: May 30 (Fri), 2:00 PM - 3:00 PM
Cost: Free
Format: Zoom Webinar
Registration Deadline: Tuesday, May 27, 5:30 PM
Capacity: First 1,000 registrants
*This webinar will not be archived.

■Register and view seminar details here
 

【Program】

Chapter 1: The Evolution of Marketing Operations Through AI Implementation
Based on original research conducted by the Dentsu Group, we will explore corporate attitudes toward AI adoption and clarify the marketing challenges expected to be addressed by AI.

Chapter 2: Marketing Process Transformation Using AI
Explores how the traditional marketing process evolves through the synergistic interaction between humans and AI. Also explains the necessity of transforming operational processes in the AI era.

Chapter 3: AI Agents Enabling Marketing Process Transformation
Provides a detailed introduction to Dentsu Inc.'s proprietary integrated marketing AI agent.
・Proprietary AI solutions that enhance customer understanding and elevate business and marketing strategies
・Support menus enabling business process transformation in the AI era

【Speaker Profile】

Dentsu Inc. Senior Business Producer / AI Master
Shinichiro Fujimoto
After 9 years in the media division and 6 years in sales, he currently produces and consults on corporate business transformation. Primarily engaged in new business development and DX support for large-scale clients, branding support, organizational culture transformation support, and human resource development support. Also leads menu development for AI marketing transformation support. Business Development Leader for Dentsu Inc.'s AI Promotion Organization PPPR (Planning & Production Process Reengineering). AI Master (G Certification holder).

Dentsu Inc. Business Designer / AI Master
Towa Akiyama
After joining Dentsu Inc., worked in the Media Division and was seconded to Dentsu Digital Inc. Since 2023, engaged in business transformation activities. Supports clients' sustainable growth across a wide range of areas, including new service support, growth strategy support, and AI-driven business development and marketing support. During secondment to Dentsu Digital Inc., utilized ∞AI in own work. AI Master (G Certification).

dentsu Japan Growth Officer / Executive Creative Director / Chief AI Master
Susumu Namikawa
In 2017, established the 'Advanced Creative Center' at Dentsu Digital Inc., aiming to fuse AI/data with creativity. Launched Dentsu Creative Intelligence in September 2022. Initiated joint research with the University of Tokyo AI Center. Proposed the 'Creative Thinking Model.' Author of " Communication Shift" (Hatori Shoten) and other works.