The Huge Response: How the Tokyu Ikegami Line's "One-Day Free Ride Day" Came to Be.
On October 9, 2017, towns along the Tokyu Ikegami Line experienced an unprecedented surge in excitement, so much so that locals exclaimed, "It was like heaven and earth turned upside down." The event was covered across various media, from TV programs to web articles, and even ranked 8th overall on Yahoo! News Trends.
Behind this social phenomenon was a plan to brand the Ikegami Line's "along the line" area as a place unit. In Part 4, as the second installment of case studies following the Seto Inland Sea, we will feature place branding along the Ikegami Line.
Hiroyasu Wakabayashi
