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    Series「【Global】Accelerating Sustainability & Circular Economy」

    #Global#Social Good#Social media#Sustainability#Davos Conference#Survey#gender#Technology#woman#Generation Z#CSV#China#Diversity#Business Development#young people#Healthcare#COVID-19#CSR#Sustainable#SDGs#Ethical#South Korea#Europe#Lifestyle#Trend#Social issues#World Economic Forum#Environmental issues#Consumer Awareness Survey#Management#Business#automobile#Architecture#Marketing#Insight#Food#Consumer Psychology#Economy#Team Management#Human Resource Development#Agriculture#Consumer Survey
    Marketing
    2026/06/08

    “Good for the environment” isn’t enough to drive action—The reality of consumer behavior and new corporate strategies

    Here is an overview of the session titled “Sustainable Marketing in the Digital Age: Data Utilization and Communication to ‘Move’ Consumers” from the “10th Sustainable Brands International Conference 2026 Tokyo Marunouchi.”

    Saori Kanno, Naoko Takatsu, Sonoko Tokai, Rie Takeshima, Nahoko Kikuchi

    Series【Global】Accelerating Sustainability & Circular Economy [34/34]
    [SB 2026 Tokyo] What Is Required of Corporate Sustainability Communications
    Marketing
    2026/04/20

    [SB 2026 Tokyo] What Is Required of Corporate Sustainability Communications

    Dentsu Live Inc. took the stage at the “10th Sustainable Brands International Conference 2026 Tokyo Marunouchi (SB 2026 Tokyo).” Here is an overview of the two sessions.

    Hotta Mineko, Rie Tanaka

    Series【Global】Accelerating Sustainability & Circular Economy [33/34]
    The Green Strategy Pays Off! <br> ~How to Drive the Economy Through Food System Transformation in Asia~
    Social issue
    2026/04/01

    The Green Strategy Pays Off! ~How to Drive the Economy Through Food System Transformation in Asia~

    We spoke with Ms. Kyoko Nishi of the Ministry of Agriculture, Forestry and Fisheries and Mr. Tsutomu Yamaguchi, President and CEO of Sunplaza, about the Green Food System Strategy.

    Nishi Kyoko, Riki Yamaguchi, Rie Tanaka

    Series【Global】Accelerating Sustainability & Circular Economy [32/34]
    安田洋祐教授×ミイダス×電通　経済学・人間科学・AIを生産性向上にどうつなげる？
    Management/Business
    2025/10/27

    Creating "Teams That Keep Growing" ~ How Economics, Human Sciences, and AI Can Drive Productivity Improvement ~

    Focusing on digitalization and motivation—the keys to productivity improvement—we explore hints for boosting productivity through "talent management" and "supporting middle management."

    Yosuke Yasuda, Michio Ochi, Nobuyuki Kaminaga, Rie Tanaka

    Series【Global】Accelerating Sustainability & Circular Economy [31/34]
    サステナブルな商品を“選びたくなる”経済学を活用した仕掛け
    Marketing
    2025/09/03

    What are the economics-based strategies that make consumers "want to choose" sustainable products? ―Sustainability × Pricing Part 2―

    From an economic perspective, we spoke with Professor Yosuke Yasuda of Osaka University's Faculty of Economics on the theme of "How to make consumers 'want to choose' high-priced sustainability-conscious products."

    Yosuke Yasuda, Wakana Toyama

    Series【Global】Accelerating Sustainability & Circular Economy [30/34]
    「令和の米騒動」の中で聞く、日本の食料システムと消費の意識
    Insights/Research
    2025/08/26

    Amid the "Reiwa Rice Riots": Japan's Food System and Consumer Attitudes ―Sustainability and Pricing Part 1―

    Introducing the latest consumer attitudes toward food. We compared the results of a consumer survey conducted by global research firm Toluna across 13 countries, including Japan.

    Rie Tanaka

    Series【Global】Accelerating Sustainability & Circular Economy [29/34]
    これからどうなる？従来マーケティングからの大きな変化
    Marketing
    2025/06/16

    What's Next? Major Shifts from Traditional Marketing

    We report on the session "Brands for Good - A Paradigm Shift in Marketing" held at the "9th Sustainable Brands International Conference 2025 Tokyo Marunouchi".

    Shigeki Aoki, Fukushima Tsunahiro, Hiroya Yamashita, Rie Takeshima, Kenichiro Nagai

    Series【Global】Accelerating Sustainability & Circular Economy [28/34]
    企業が知っておきたい、広告とメディア業界の脱炭素化の取り組み
    Social issue
    2025/05/22

    What Companies Need to Know: Decarbonization Initiatives in the Advertising and Media Industry

    This report covers the session "Decarbonization Initiatives in the Advertising and Media Industry: Responsibilities and Possibilities for Advancing Sustainability" held at the 9th Sustainable Brands International Conference 2025 Tokyo Marunouchi.

    Hiroko Ohtake, Toru Hasegawa, Rie Takeshima, Kenichiro Nagai

    Series【Global】Accelerating Sustainability & Circular Economy [27/34]
    サーキュラーエコノミーでビジネスを生み出すには？
    Creative
    2025/04/15

    How can we create business opportunities within the circular economy?

    We spoke with Mr. Furuichi and Mr. Sato of Taisei Corporation about what is necessary to advance the circular economy as a business.

    Furuichi Osamu, Sato Taiki, Tomoyuki Oka

    Series【Global】Accelerating Sustainability & Circular Economy [26/34]
    EUにおける使用済自動車関連規制はどうなる？
    Social issue
    2024/12/03

    What will become of end-of-life vehicle regulations in the EU? What are Japan's key points for promoting the circular economy?

    We will hear about the circular economy regulations for automobiles currently under development in the EU, and the future outlook considering the differences with Japan.

    Yukari Fujiwara, Manabu Ito, Rie Tanaka

    Series【Global】Accelerating Sustainability & Circular Economy [25/34]
    COEDOビールが挑む、生物多様性のビジネス化
    Management/Business
    2024/07/05

    COEDO Beer's Challenge: Monetizing Biodiversity

    Interview with Shigeharu Asagiri, President of COEDO Beer. Exploring hints for turning biodiversity into business.

    Shigeharu Asagiri, Yuka Sawai

    Series【Global】Accelerating Sustainability & Circular Economy [24/34]
    紙製品から考えるエシカル消費
    Social issue
    2024/03/26

    Ethical Consumption Through Paper Products

    We report on the Sustainable Brands OPEN SEMINAR "Ethical Consumption Through Paper Products" held in February 2024.

    Hiroshi Tachikawa, Hasegawa Toshihiko, Sekiguchi Tatsuhiko, Rie Tanaka

    Series【Global】Accelerating Sustainability & Circular Economy [23/34]
    6カ国平均で9割が認知していた！？「生物多様性」
    Marketing
    2023/12/20

    90% Aware on Average Across 6 Countries!? "Biodiversity" ―Exploring Why It's Gaining Business Attention―

    This article introduces responses from various countries regarding biodiversity based on the "Sustainable Lifestyle Awareness Survey 2023." The latter half presents an interview about the "Biodiversity Workshop" originating in France.

    Yuka Sawai

    Series【Global】Accelerating Sustainability & Circular Economy [22/34]
    Z世代の「関心のある社会課題」とメンタルヘルス
    Marketing
    2023/11/30

    Generation Z's "Social Issues of Interest" and Mental Health ―From the Sustainable Lifestyle Awareness Survey 2023―

    Based on the results of the "Sustainable Lifestyle Awareness Survey 2023," we present topics focusing primarily on "Social Issues of Interest to Generation Z."

    Yō Manako

    Series【Global】Accelerating Sustainability & Circular Economy [21/34]
    「関心のある社会課題」から見る、6カ国の最新サステナブル事情
    Marketing
    2023/11/13

    Latest Sustainable Trends Across Six Countries: Insights from "Social Issues of Interest" ―From the 2023 Sustainable Lifestyle Awareness Survey―

    Based on the results of the "Sustainable Lifestyle Awareness Survey 2023," we will explore people's interest in sustainability and the actual state of affairs, focusing on the theme of "social issues of interest."

    Kanako Nakamura

    Series【Global】Accelerating Sustainability & Circular Economy [20/34]
    気候変動とインフレは、どう購買行動を変えたか？
    Marketing
    2023/10/18

    How have climate change and inflation altered purchasing behavior? ―From the Sustainable Lifestyle Awareness Survey 2023―

    Based on the results of the "Sustainable Lifestyle Awareness Survey 2023," we present several key topics centered on "Climate Change × Purchasing Behavior."

    Rie Tanaka

    Series【Global】Accelerating Sustainability & Circular Economy [19/34]

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