The 52nd D&AD Awards ceremony took place in London, UK, on May 22.
Among the works Dentsu Inc. was involved in producing, "Sound of Honda / Ayrton Senna 1989" (Honda Motor Co., Ltd.) won the top prize, the Black Pencil. It also received the Yellow Pencil, equivalent to a Gold Award, in three categories. As a result, Dentsu Inc. was awarded "Digital Agency of the Year" as a single advertising agency.
The awards by category are as follows.
Black Pencil (Grand Prize)
Crafts for Advertising (Sound Design & Use of Music for Digital Marketing) Category
"Sound of Honda / Ayrton Senna 1989" (Honda Motor Co., Ltd.)
Yellow Pencil (equivalent to Gold)
Crafts for Advertising (Sound Design & Use of Music for Digital Marketing) Category
"Sound of Honda / Ayrton Senna 1989" (Honda Motor Co., Ltd.)
Digital Marketing (Innovative Use of Technology) Category
"Sound of Honda / Ayrton Senna 1989" (Honda Motor Co., Ltd.)
Crafts for Design (Illustration for Design) Category
Public Interest Incorporated Foundation Hideo Yoshida Memorial Foundation "The Beautiful Black List"
【About theD&ADAwards】
Established in 1962 by the UK-based non-profit organization D&AD (British Design & Art Direction), the D&AD Awards are considered the world's most challenging design and advertising awards to win due to their rigorous judging standards.
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2014/0526-003738.html
