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2015 Milan Expo Local governments and others plan "food" events at the Japan Pavilion
On August 7, nine months before the opening of the "2015 Milan International Exposition" (Expo Milano 2015, May 1 - October 31, 2015) in Milan, Italy, the participating municipalities and organizations for the event plaza at the Japan Pavilion, where the government will exhibit, were finalized. A press conference was held at the Japan External Trade Organization (JETRO) in Minato Ward, Tokyo.
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The Milan Expo, themed "Feeding the Planet, Energy for Life," will feature pavilions from approximately 140 countries and international organizations, with an expected attendance of 20 million visitors during the event period. The Japan Pavilion, themed "Harmonious Diversity - Coexisting Diversity -," will be the largest among participating countries, covering approximately 4,170 square meters. It will showcase Japan's potential in alleviating and solving global food issues while introducing various cultures related to Japanese cuisine.
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Rendering of the Japan Pavilion |
The Event Plaza is located on the second floor of the Japan Pavilion, adjacent to an authentic Japanese restaurant and a food court. Local governments engaged in food-related industries and food-based community revitalization, along with organizations undertaking various food-related initiatives, will hold unique events on the stage. Participating local governments and organizations were selected through public recruitment and a review committee, resulting in 33 local governments (including Hokkaido, Kyoto Prefecture, and Niigata City) and 12 organizations (including the JA Group). Some municipalities will participate jointly, such as Shizuoka and Yamanashi Prefectures hosting an event themed "Mount Fuji and Diverse Ingredients." Mr. Tatsuya Kato, the Japanese government representative for the Expo, stated, "Utilizing the Event Plaza with an 'All Japan' approach to disseminate information holds great significance. We aim to convey Japan's diversity through events showcasing regional food cultures and traditional performing arts."
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Representative Kato (right) and Toshiaki Kiriyama, Public Relations and Event Producer for the Japan Pavilion |
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Japanese Restaurant Concept Image |
Related article:
dentsu-ho.com/articles/605
dentsu-ho.com/articles/1301
Japan Pavilion Official Website:
expo2015.jp
Milan Expo Official Website:
expo2015.org/
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