The second phase of the cross-industry collaborative consortium "Design with Pet Project" has begun.

Benesse Corporation (hereafter Benesse) and Dentsu Inc. launched the "Design with Pet Project" consortium in April this year. This cross-industry initiative aims to realize a society where both people and pets are happy. During the first phase, running until September, approximately 20 companies joined. These included existing pet-related businesses that shared our vision and companies aiming to launch new pet-related ventures. Together, we developed "consortium-style" projects over a six-month period.

And starting this October, we began recruiting for the consortium's "Phase 2"!
Phase 1 saw a much greater variety of industries participating than we initially anticipated. When our staff reviewed the applicants' industries, we all thought, "Ah, I never would have considered this, but industries like this definitely seem highly compatible with the pet business!" Although we branded it as a "cross-industry participation" initiative, the exact types of industries and companies that would join remained unknown. However, once the consortium was launched, it truly lived up to its name as a "cross-industry participation consortium." We now have high expectations for the collaborative "chemical reactions" between companies that we aim to foster through this consortium.

Many companies from the first phase have decided to continue into the second phase, and several new companies have already expressed their intention to join. We are deeply grateful, and the entire operations staff is extremely thankful!
Consortium operations are based on monthly regular meetings. We provide various valuable content, such as offering survey data likely to benefit participating companies and hosting lectures where individuals who have actually launched new businesses share their experiences, including the background and challenges they faced.
Beyond lectures, Benesse and Dentsu Inc. facilitate multiple "theme-based breakout sessions" to encourage active participation and mutual communication among member companies.
In these breakout sessions, representatives from participating companies, along with Benesse and Dentsu Inc. staff, engage in brainstorming sessions focused on specific themes. This approach has already yielded several concrete, feasible plans. We will continue to deepen these discussions and work diligently to bring these plans to fruition.

Building on lessons learned from Phase 1, we plan to refine our operational methods. Interested companies are encouraged to contact us at the details below!

Design with Pet Project Consortium Secretariat
Contact: d.with.pet.project@dentsu.co.jp