UNIQLO Fashion Fest Event "For the beauty of all women."

UNIQLO held the "UNIQLO FASHION FES" in collaboration with 10 women's magazines for three days from September 21 to 23 at Omotesando Hills and its surrounding areas in Shibuya Ward, Tokyo.

Under the concept "For the beauty of all women," it collaborated with 'sweet', 'VERY', 'with', 'AneCan', 'non・no', 'STORY', 'Oggi', 'BAILA', 'InRed', and 'ViVi'. Guest models from each magazine appeared, hosting talk shows and fashion shows.

A limited-time select shop opened at the venue sold co-branded products and UNIQLO items selected by each magazine. These items were also released sequentially at UNIQLO stores and the online store. The magazines featured styling tips by the models.

Throughout the city, flags promoting the festival were displayed. Original food and beverage spots, including transformed cafes and food trucks, offered trendy sweets and drinks. This initiative connected the event, physical stores, the online store, and magazines.

The fashion show held on the grand staircase of Omotesando Hills drew large crowds.

Select shops for various magazines set up within the Hills

 

Flags displayed along the Omotesando tree-lined avenue

 

"UNIQLO FASHION FES LOUNGE" original menu sales, screening of UNIQLO Fall/Winter Collection and Hills events

 

Organic coffee shop "Urth Caffe" × 'With' drink stand "with Boba Drink Stand by UNIQLO" and "Fruta Fruta" × 'sweet' sweets stand "sweet Acai Bowl Stand by UNIQLO" food trucks

 

"InRed Cafe by UNIQLO" offers sweets curated by 'InRed'