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"Go big or go home." Daihatsu's "Wake" debuts!
Daihatsu Motor Co., Ltd. launched its new kei car, the "WAKE," on November 10th and held a press conference at the Tokyo Prince Hotel in Minato Ward.
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DECADECA |
Based on the "DECA DECA" concept car exhibited at last year's Tokyo Motor Show,this modelincorporates various convenient features for daily and leisure use.
Toru Ueda, Deputy General Manager of the Technology Division, revealed that development began by envisioning 45 scenarios from the planning stage. To further enhance leisure convenience, they communicated with professionals across six genres (fishing, mountain climbing, camping, surfing, snowboarding/skiing, and cycling) and incorporated extensive feedback. He also mentioned plans to develop special-spec vehicles tailored for each specific leisure activity in the future. |
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Seven leisure professionals took the stage. They highly praised the vehicle's design, stating: "The cargo area is spacious, allowing for stress-free, neat storage," "It's like a moving tackle box," and "I was amazed it could fit two road bikes." Chief Engineer Masayuki Nakajima of the Product Planning Department stated, "Based on the professionals' advice, we made over 30 specification changes from the initial plan. We intend to continue refining it and nurture it carefully."
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Chief Engineer Nakajima (right) and the seven leisure professionals |
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『Mountains and Valleys』 Editor-in-Chief Tokuo Yoshino |
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Bicycle Club Kio Suzuki, Editor-in-Chief |
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Pro Angler Reiko Kojima, Miho Akimaru |
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Montbell Public Relations Department Manager Kazushi Sato |
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'Wave Legend' Surf Reporter/Pro Surfer Asuka Saga |
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Snowboard/Ski Photographer Neil Hart |
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The company will also conduct advertising promotions in collaboration with professionals across six leisure genres. Plans include producing dedicated catalogs for each genre, running commercials targeting anglers and mountaineers using hobby programs like BS broadcasts, and displaying vehicles at various events such as the Montbell Fair and the cycling festival, Theo Fest.
Official Website: http://www.daihatsu.co.jp/lineup/wake/index.htm
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