Nissin Foods, Manchester United's Japanese Animation Ignites the Spirit of Challenge Worldwide

Nissin Foods Holdings, which has a global partnership agreement with Manchester United Football Club (Manchester United), held a press conference at Old Trafford, Manchester United's home stadium, on November 8. They unveiled an original animation and key visual featuring Manchester United players.

Animation: "HUNGRY TO WIN: The Arrival"	Key Visual

 

This year, the company launched its sports-based branding campaign under the concept "Boil Over Your Challenge Spirit!" globally, promoting "HUNGRY to WIN ~Take on the World~". In September, it also held a halftime show featuring Japanese freestylers at the same stadium.

This campaign coolly depicts Manchester United's exceptional play and spirit through Japan's renowned "Japanimation," stirring up a spirit of challenge. Kazuto Nakazawa, who directed the animated segments of the film "Kill Bill," handled the character designs.
This visual will be rolled out across product packaging, TV commercials, posters, and other materials in future global campaigns.

Seizing this opportunity, the company aims to fully launch its global campaign with the team in Southeast Asia and Latin America, igniting the spirit of challenge in people worldwide.

Nissin Foods Holdings Co., Ltd. Representative Director, Senior Managing Director, and CSO (center in photo) and Manchester United players

 

Nissin Foods Global Campaign Site http://sports.nissin.com/manutd/en/