Mecenat Award 2014 Presentation Ceremony Held ~ Dentsu Inc.'s "Advertising Elementary School" Wins Excellence Award

The presentation ceremony for the " Mécénat Award 2014 " (Organizer: Corporate Mécénat Council; Supported by: Agency for Cultural Affairs), which honors outstanding corporate and corporate foundation patronage (support for arts and culture), was held on November 21 at Spiral Hall in Minato Ward, Tokyo.
Seven awards, including the Grand Prize, were presented from 102 entries submitted by 94 companies and organizations. Dentsu Inc.'s social contribution project, "Advertising Elementary School," won the "Children's Creative Award," an Excellence Award. Dentsu Inc. President Nao Ishii received the award certificate and trophy from Motoki Ozaki, Chairman of the Corporate Mécénat Council (Kao Advisor) (photo below).

The "Advertising Elementary School" project aims to foster children's communication skills through creating commercial plays. To date, over 23,000 students from 200 schools nationwide have participated.
Taking the stage, President Ishii stated, "I would like to express my gratitude to all the teachers and everyone involved who supported us. We continue this activity with the hope that children will understand that 'communicating' and 'being understood' are different, and that the methods and expressions for communicating are infinite. We will continue to do our utmost to help the children who will shape Japan's future feel the importance of communication, grow significantly, and become capable of making an impact in the world."

President Ishii delivering remarks

 

Reference Article: Dentsu Inc.'s "Advertising Elementary School" Project Wins "Children's Creative Award" at the Mecenat Awards [October 15, 2014]