Keywords for Japan's future, by Japan experts living in Japan. [4]One Adventure a Day
Ross Findlay
NAC Niseko Adventure Center
Looking toward 2020. And beyond. Where should Japan aim? What would be desirable? In this year, where the importance of diversity seems increasingly emphasized, I want to start by listening to diverse opinions.
Our featured guests are 15 individuals originally from overseas who now reside in Japan. From both an external and internal perspective on Japan, and through the professional lens of their respective fields, they have expressed insightful and diverse keywords through the art of calligraphy.
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Adventure means taking risks. For example, mustering the courage to talk to a girl you like is an adventure (laughs). My catchphrase is always "Have fun!" no matter the risk. It's the same in business. While excelling at service like saying "Welcome!" is good, I want both customers and staff to enjoy themselves together, regardless of their roles. When tourists from overseas visit Japan, they often fall in love with the country and return home. I believe this is because Japanese people are properly educated from childhood to interact well with others and be cooperative. That's a great quality of Japanese people, and I hope it never changes.
About DENTSU SOKEN INC. Japan Studies Group
We established a research team at DENTSU SOKEN INC. to study Japan's appeal and strengths for 2020 and beyond. We aim to be a "network-based think tank" that leverages connections with people from various fields both domestically and internationally, as well as all resources within Dentsu Inc. With Dentsu Inc.'s unique approach and the teamwork to create the next shape by reading the winds, we want to contribute to building Japan's future, where answers aren't easily found.
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Ross Findlay
NAC Niseko Adventure Center
Originally from Australia. He successfully boosted summer tourism in Niseko, Hokkaido—famous for skiing—by developing rafting and other activities, attracting visitors from both Japan and abroad. He is the only foreigner recognized in the Japan Tourism Agency's "Top 100 Tourism Charismatic Figures."