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Looking toward 2020. And beyond. Where should Japan aim? What would be desirable? In this year, where the importance of diversity seems increasingly emphasized, I want to start by listening to diverse opinions.
Our featured guests are 15 individuals originally from overseas who now reside in Japan. They expressed insightful, diverse keywords through calligraphy, offering perspectives both from outside and within Japan, as well as professional insights from their respective fields.

Ko Young-Wook_01 Ko Young-Wook_02

I feel Japanese people, especially the younger generation, are fixated on Japan and thinking too small. What surprised me was that one reason Japanese youth avoid going abroad is "because the toilets are dirty." To foreigners, that sounds like a joke (laughs). In Korea, because the market has limits, they naturally look to the world. Plus, they're good at imitation. They quickly copy and adopt things popular overseas. Japan, on the other hand, is good at adaptation. They adapt things repeatedly to suit Japanese tastes, often to the point where they don't work outside Japan. So, everyone just stays within Japan, settling in. But for young people, I think what's needed isn't harmony with everyone else, but the boldness to do things others aren't doing.


About DENTSU SOKEN INC. Japan Studies Group

We established a research team at DENTSU SOKEN INC. to study Japan's appeal and strengths for 2020 and beyond. We aim to be a "network-based think tank," leveraging connections with people across various fields both domestically and internationally, as well as all resources within Dentsu Inc. With Dentsu's unique approach and the teamwork to create the next form by reading the winds, we want to contribute to shaping Japan's future—a future where answers aren't easily found.

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Author

Takayuki

Takayuki

Rocket Staff Co., Ltd.

Born in Seoul, South Korea. Developed an interest in Japanese TV commercials and came to Japan at age 20. After working at a commercial broadcaster and a mobile game development company, he founded his own company. Aiming to enrich lifestyles, he expanded mobile game and content businesses across Asia.

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