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Looking toward 2020. And beyond. Where should Japan aim? What would be desirable? In this year, where the importance of diversity seems increasingly emphasized, I want to start by listening to diverse opinions.
Our featured guests are 15 individuals originally from overseas who now reside in Japan. From both an external and internal perspective on Japan, and through the professional lens of their respective fields, they have expressed insightful and diverse keywords through calligraphy.

Ponou Zomahoun Josiane_01 Ponou Zomahoun Josiane_02

My favorite Japanese phrase is "おかげさまで" (okagesama de). Remarkably, Benin in Africa has an identical expression: "miwezon." (Interestingly, they also have "mikudeu," which means the same as "otsukaresama"!) Though Japan and Benin are far apart, I believe these words emerged because both Japanese and Beninese people have always cherished feelings of respect and gratitude towards others. In cities like Tokyo, I sometimes feel human connections are gradually weakening. Yet everyone lives supported by someone else. No matter how advanced and convenient society becomes, I hope Japan remains a place where we never forget the heartfelt consideration expressed in "おかげさま."


About DENTSU SOKEN INC. Japan Studies Group

In preparation for 2020 and beyond, we established a research team at DENTSU SOKEN INC. dedicated to exploring Japan's appeal and strengths. We aim to be a "network-based think tank," leveraging connections with people from diverse fields both domestically and internationally, as well as all resources within Dentsu Inc. With Dentsu Inc.'s unique approach and the teamwork to shape the future by reading the winds, we aspire to contribute to building Japan's future—a future where answers are not easily found.

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Josiane Ponou Zomahoun

Josiane Ponou Zomahoun

Born in the Republic of Benin. As the wife of Mr. Zomahoun (currently Benin's Ambassador to Japan), who is popular on television, she engages in activities connecting Japan and Benin. Concurrently, as a doctoral researcher at the Graduate School of Engineering, The University of Tokyo, she conducts research related to recycling technology and other fields.

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