LinkedIn, the world's largest business-focused social networking service, announced in February that its advertising revenue for the fourth quarter of 2014 reached $153 million, a 56% increase year-on-year.
According to Ad Age, the share of revenue from what the company calls "marketing solutions" rose to 24% from 22% a year earlier. Full-year 2014 advertising revenue also reached $454.5 million, a 46% increase year-on-year.
Supporting this advertising revenue growth is the content marketing product "Sponsored Updates." This allows content to be displayed in the news feeds of LinkedIn members who match the target criteria set by advertisers.
According to CEO Jeff Weiner, content marketing-related areas now account for about one-third of the company's advertising revenue.
In July last year, LinkedIn acquired Bizo, a B2B marketing platform. The company plans to introduce new Bizo-related marketing solution products. Bizo's network covers over 3,000 corporate websites, enabling marketers to distribute content-based marketing messages across this network.
Full-year 2014 revenue reached $2.2 billion, a 45% increase year-over-year. The company currently has approximately 5,000 advertisers and a total registered membership of 347 million.
Source: Ad Age
LinkedIn Sells Nearly Half a Billion Dollars in Ads Last Year
