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US Release★ Facebook Unveils New Custom Ad Tool
Facebook is launching a new self-service tool. It allows advertisers to embed it into websites or mobile apps to deliver ads (retargeting) to visitors. For example, it can prompt online purchases via Facebook's News Feed to someone who visited a bicycle retail site but didn't buy, or send messages encouraging travel bookings within the app to someone who downloaded a mobile travel app but hasn't used it yet. While retargeting has primarily been done on desktop computers until now, Facebook has made it possible for the first time on mobile apps as well.
Details at AdAge→ http://bit.ly/1bAAMg0
Facebook Launches New Retargeting Alternative to FBX
Targeting to Use Tracking Software That Marketers Can Attach to Websites and Mobile Apps
Published: October 15, 2013
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