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US News★Google Sees Rapid Growth in Non-Advertising Revenue
Google's third-quarter advertising revenue this year reached $12.5 billion (approximately ¥1.2 trillion), a 15% increase year-on-year. Advertising once accounted for over 96% of total revenue, but this share has decreased since last year, now standing at 91%. Meanwhile, non-advertising revenue, including movie rentals via Google Play, app sales, and hardware sales like Chromebooks, surged 85% to $1.2 billion (approximately ¥118 billion).
In Q3, total ad clicks increased 26% year-over-year, but the average cost per click decreased 8%. While ad costs have been declining since Q4 2011, the primary factor is the shift to mobile devices, which generally have lower ad costs than desktop computers.
Google CEO Larry Page
Details at AdAge→ http://bit.ly/175DpJp
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Published: October 17, 2013
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