On July 28, Dentsu Inc.'s overseas headquarters, Dentsu Aegis Network, announced it had reached an agreement with shareholders of Brazilian digital agency Redirect Digital Marketing Ltda. to acquire 100% of its shares. This move aims to strengthen and expand digital services and enhance presence in Latin America's largest advertising market.
Founded in 2007, Redirect Digital Marketing provides a wide range of services, including creative and content production utilizing digital technology, research and campaign implementation using digital and social media, performance marketing, and SEO (Search Engine Optimization).
Until now, the Dentsu Group's client services in Brazil have been delivered through the integrated advertising agency NBS (acquired in May 2014), Dentsu Latin America (Dentsu Brazil), the creative agency mcgarrybowen, LOV Interactive Communications (a full-service digital agency), and global digital network brands Isobar and iProspect.
This acquisition strategy aims to further enhance competitive advantage and accelerate the Dentsu Group's growth strategy by strengthening digital services in Brazil and expanding the business area through entry into the city of Curitiba.
Going forward, Redirect Digital Marketing will operate as a division of iProspect, one of the Dentsu Group's eight global network brands, which specializes in the digital performance domain.
[Overview of Redirect Digital Marketing]
Company Name: Redirect Digital Marketing Ltda.
(Redirect Digital Marketing Ltda.)
Headquarters: Curitiba, Brazil
Established: July 2007
Shareholder Structure: After acquisition procedures are completed
Dentsu Inc. Aegis Network 100%
Revenue: 4 million Brazilian reais (approx. 160 million yen) (fiscal year ended December 2014)
Representative: Rodrigo Turra (CEO)
Number of Employees: 39
Business Description: Provides comprehensive services in the digital marketing field
Dentsu Inc. News Release: http://www.dentsu.co.jp/news/release/2015/0728-004104.html
