Dentsu Inc., Dentsu International Information Services, Beetracks, and Infobahn have launched "DSquad," a task force supporting corporate innovation creation.

Dentsu Inc., Dentsu International Information Services (ISID), btrax, Inc., and Infobahn launched the "DSquad" task force on August 18th to support corporate innovation creation. DSquad provides comprehensive support across the entire innovation process, from building internal innovation frameworks within client companies, conducting domestic and international market trend research, designing innovation platforms and reviewing design specifications, evaluating prototypes, to matching with partner companies.

In recent years, leveraging digital and technology has become indispensable for establishing competitive advantage. Among these, initiatives related to the Internet of Things (IoT), which enables the integration of all products and services with digital technology, are expected to significantly impact future corporate growth. Furthermore, there has been a sharp increase in individual consultations with the four companies regarding the appropriate adoption of technology in product and service development, and the design of new user experiences utilizing digital technology.

In light of this situation, the four companies will now provide integrated, diverse services through "DSquad."
The primary roles of the four companies are as follows: Dentsu Inc. will establish innovation-spawning mechanisms and provide comprehensive production for product and service development in the digital & technology domain. ISID, an IT consulting & system integration company, will provide the consulting, development support, and project management systems necessary for technology implementation. Beatrix will support Japanese companies' branding in North America using Silicon Valley-specific development methodologies, providing support for overseas market marketing and research on overseas partner companies. Infobars will support corporate Beetracks, which supports Japanese companies' branding in North America using Silicon Valley development methodologies, will handle overseas market marketing and research on overseas partner companies. Infobahn, which supports corporate content marketing from a user-centric perspective, will be responsible for user experience (UX) design and service design development.

Furthermore, Beatrax plans to establish a dedicated office space for "DSquad" within "D.Haus," a community workspace connecting people and technology through design, scheduled to open in San Francisco (USA).
D.Haus is a workspace operated by Beatrix, aiming to facilitate collaboration with local startups and design firms through regularly held events and workshops. D.Haus Official Site: http://www.dhaus.co

The main services of "DSquad" and company overviews of Beatrix and Infobahn are as follows.

<Main Services Provided by DSquad>

・Research on the latest technologies and startup trends overseas
・Research on design and aesthetics required for products and services (quantitative and qualitative)
・Establishing innovation mechanisms and providing project management frameworks
・Development support for technology implementation
・Product and service development, prototyping, and evaluation in the digital and technology domains
・Support for overseas partner research, negotiations, and collaborations
・Support for branding, marketing, and communication overseas

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＜btrax Company Overview＞

・Company Name: btrax, Inc.
・Headquarters: 665 Third St. Suite 505, San Francisco, CA 94107, USA
・Japan Office: btrax Japan 〒107-0062 FARO, 2-15-5 Minami-Aoyama, Minato-ku, Tokyo
・Representative: Brandon K. Hill (Brandon Katayama Hill)
・Date Established: 2004
・Business Overview: Consulting for overseas expansion, branding for overseas markets, marketing for overseas markets, overseas market research, service design consulting, website development and operation, user experience design

＜Infobahn Company Overview＞

・Company Name: Infobahn Inc.
・Location: 23-2 Maruyamacho, Shibuya-ku, Tokyo 150-0044, Arethusa Shibuya
・Representatives: Representative Director & CEO Motoko Imada / Representative Director & CVO Hiroto Kobayashi
・Established: October 30, 1998 (※Re-established as a new corporation following group reorganization on July 1, 2015)
・Business Overview: Formulation and support of content marketing strategies, communication planning, owned media, website construction and operation, design research, user experience design, service design, content planning and production

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Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2015/0818-004120.html