Telepathy is "The Future of Communication"

Continuing from last time, we introduce major trends from Dentsu Inc. Aegis Network Carat's "TOP 10 TRENDS" for 2016.

Mark Zuckerberg stated, "The future of communication is telepathy." Services enabling communication without keyboards or voice are now emerging.

UNIQLO implemented a service in Sydney that measures customers' brain waves upon entering the store to recommend the perfect T-shirt. While the Tinder dating app for Apple Watch lets users swipe right to like or left to pass on a person appearing on the screen, an American ad agency has evolved this by developing a "hands-free" Tinder that measures your heartbeat when viewing an image and automatically swipes for you.

Researchers at Spanish telecom giant Telefónica analyze whether users are bored or stressed based on how often they open smartphone apps and their usage patterns.

Data like brainwaves, pulse, and heart rate is already collected daily via wearable devices like smartwatches. Services that analyze this data to enable two-way interaction with users will likely emerge soon.

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Such "telepathy" examples demonstrate how the coordination of various services and devices, including the burgeoning sensor technology, will deliver significant impact.

As mentioned earlier, alongside visual image and emotion recognition technologies, dynamic pricing is evolving. This eliminates the need for humans to consciously issue instructions, accelerating the fusion of AI-driven technology and human capabilities. Intuitive and personalized service delivery will become increasingly common.