US-based ★360i Launches Educational Program for Non-Profit Organizations

360i, a digital marketing agency under Dentsu Inc. Aegis Network, has launched "the den," a digital education program for non-profit organizations. It aims to provide efficient support by sharing the marketing skills necessary in the digital age with non-profits facing funding difficulties and an aging supporter base.

At the inaugural workshop held in New York City on May 12, research findings on the millennial generation—a consumer demographic gaining significant attention in the U.S.—were also presented. The data revealed strong interest and intent toward charitable activities, with 84% having made some form of donation last year. 360i CEO Sarah Hofstetter explained to Ad Age, "Millennials have a very positive orientation, wanting to bring about positive change in the world, and they are prepared to contribute both money and time." The den will also guide organizations in strengthening communication with younger demographics through methods like social media utilization.