Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
Dentsu Inc. and CIES Co-host "Asia Sports Management Seminar"
The "Asia Sports Management Seminar," co-hosted by Dentsu Inc. and the International Center for Sports Studies (CIES), the FIFA Master's operational education and research institution, was held on June 29 at Dentsu Hall in Shiodome, Tokyo. Aimed at revitalizing the sports business in Asia, this session's theme was "Vision and Strategy for Asia to Win Globally."
Previously held as the "Asian Football Management Seminar" featuring specialists active in the football world, this fourth iteration expanded its scope by inviting specialists from rugby and baseball, enhancing the content and changing the name. Approximately 500 attendees packed the venue, listening intently to the speakers.
Opening the seminar, Mr. Yoshihiro Oi, Head of Dentsu Inc. Sports Bureau Asia, delivered a presentation titled "The Current State of Asia's Sports Business, Which the World is Watching." He reviewed the latest topics in Asian sports, centered on soccer, noting the rapid rise in soccer's popularity in India and China's dominance in the global sports business. He stated, "Global sports events are now concentrated in Asia."
Next, Zhu Xiaodong, Founder and CEO of Oceans Sports & Entertainment Marketing, delivered a lecture titled "The Warring States Period of China's Sports Business." Discussing the current state of China's sports business, including how digital media now purchases 90% of broadcast rights, he assessed, "Chinese sports are about to take flight with wings. It's a market expected to grow by 30% annually."
Mr. Park Chan-ho, the first Korean Major Leaguer, gave a lecture titled "From Asia to the World: The Story of the Pioneer Who Opened the Door to the Majors." He shared the story of how he started playing baseball as a boy and how his achievements with the Korean national team led to his entry into Major League Baseball. "When people ask me about my past, I talk about the hardships I faced as a child. That's because joy is something you create yourself. If you encounter difficult times, you should see them as opportunities for growth. If you don't give up, you will succeed," he said, offering encouragement to those pursuing sports.
Eddie Jones, former head coach of the Japan national rugby team who led them to a historic victory over tournament favorites South Africa at the 2015 Rugby World Cup, discussed the "Japan Way" – the slogan he used for tactics and training methods. He revealed that when he first met the Japanese players, he thought, "They are small and have neatly styled hair. I thought they were a team of pop stars." He said that in order to overcome the physical difference and catch up to the world level, he adopted a "head start" approach, starting practice at 5:00 every morning. He said, "You need a hungry spirit in both sports and business. Even if you're in an uncomfortable place, you need to make an effort to feel comfortable," and "Once you understand the current situation, it's important to have clear goals. If you can do that, you'll see where you're going."
Eddie Jones, former head coach of the Japan national rugby team
Part 1: http://dentsu-ho.com/articles/1121
Part 2: Pre-match article: http://dentsu-ho.com/articles/1896
Part 3 Post-Event Article: http://dentsu-ho.com/articles/2787
Was this article helpful?
Share this article
